Marketing Specialist - Paid Social and Search (Remote)

Jebwa.com is a fast-growing e-commerce startup based in Bellevue, WA, seeking a Paid Marketing Specialist to enhance their brand in the fashion industry. The role involves managing paid digital marketing campaigns, collaborating with internal teams, and presenting performance metrics to senior leadership.

Responsibilities:

• Work with key social media platforms primarily Facebook, Instagram, and TikTok, as well as seek out and develop new and emerging platforms that can help grow our customer base
• Creating, implementing, launching, testing and optimizing paid social campaigns and strategies on a daily basis
• Working closely and collaboratively with internal creative, brand and technology teams to develop and execute integrated creative ideas, plans and strategies, as well as partner with external media agencies
• Developing and owning goals and performance metrics for your campaigns; monitoring regularly to understand effectiveness of strategies and identify opportunities for improvement
• Presenting to senior leadership regularly on key business metrics, and progress to goals
• Partner with Product and Technology teams to develop deep analytics and tracking capabilities to read performance, optimize and achieve pre-determined targets in CPA and ROI

Requirements:

• 2+ years of in-house marketing experience and/or digital agency in paid social media marketing
• Rigorously analytical and data-driven, advanced quantitative skills; obsessed over the impact of your campaigns
• Must have deep experience in paid ads for Facebook, Instagram and preferably TikTok
• Expert knowledge of Facebook ads tools including Lookalike audiences, Dynamic Ads, Retargeting, etc
• Strong knowledge in analytics and attribution tools including Google Analytics or equivalents
• Able to design and understand comprehensive tracking system including cross-device attribution
• Strong experience executing online performance-based media objectives
• Startup minded, positive, hands-on attitude and nimble
• Ability to multi-task in a fast-paced entrepreneurial
• Previous experience in fashion or luxury industry