VP, Global Marketing

Role Overview

• Define and execute a global marketing strategy aligned with CloudFactory’s growth objectives, revenue goals, and market positioning.
• Strengthen CloudFactory’s brand as a trusted partner for enterprise AI solutions.
• Develop differentiated messaging, positioning, and category narratives that clearly communicate CloudFactory’s unique value in the AI ecosystem.
• Elevate executive thought leadership and corporate visibility through strategic communications, media engagement, industry events, and content initiatives.
• Monitor market trends, competitive dynamics, and customer insights to inform strategic decision-making.
• Own marketing’s contribution to pipeline creation, customer acquisition, and revenue growth.
• Develop and oversee a scalable demand generation strategy across digital marketing, account-based marketing, events, partnerships, content, and emerging channels.
• Drive alignment between marketing investments and measurable business outcomes.
• Establish clear attribution models, forecasting processes, and performance metrics to optimize marketing effectiveness and ROI.
• Partner closely with Sales leadership to ensure seamless alignment across pipeline generation, conversion, and revenue objectives.
• Lead product marketing strategy across CloudFactory’s solutions and services portfolio.
• Develop compelling value propositions, positioning frameworks, and competitive differentiation strategies.
• Partner with Product leadership to translate complex AI capabilities into clear customer outcomes and business value.
• Drive successful launches of new offerings, services, and market expansions.
• Ensure Sales and customer-facing teams are equipped with effective messaging, content, and enablement resources.
• Develop marketing programs that support CloudFactory’s partnership-led growth strategy.
• Collaborate with partnerships, alliances, and sales teams to create joint go-to-market initiatives.
• Build and scale co-marketing programs with technology partners, system integrators, and strategic alliances.
• Enable partners with messaging, campaigns, and content aligned to CloudFactory’s positioning.
• Build and lead a high-performing global marketing organization across brand, demand, product marketing, and communications.
• Establish operating rhythms, planning processes, and performance expectations.
• Develop marketing leadership capability and succession planning.
• Foster a culture of experimentation, accountability, and customer-centric storytelling.
• Serve as a strategic advisor to the executive team on market opportunities, customer trends, competitive positioning, and growth strategy.
• Partner closely with Sales, Product, Partnerships, Finance, and Operations leaders to align priorities and accelerate business growth.
• Present marketing strategy, performance, and market insights to executive leadership and Board stakeholders as appropriate.
• Build relationships with analysts, media, industry influencers, and key stakeholders to strengthen CloudFactory’s market presence.
• Establish scalable marketing operations, tools, and reporting frameworks.
• Define KPIs across brand awareness, pipeline contribution, conversion, and customer engagement.
• Use analytics and market insights to continuously refine strategy and execution.
• Ensure alignment between marketing investments and business outcomes.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 15+ years of progressive B2B marketing leadership experience, including executive-level responsibility for global marketing organizations.
• Proven success driving measurable pipeline growth, customer acquisition, and revenue impact in high-growth technology, SaaS, AI, data, or enterprise software companies.
• Deep expertise across demand generation, product marketing, brand strategy, communications, and go-to-market execution.
• Experience supporting partnership, ecosystem, or channel-led growth models.
• Strong understanding of AI, machine learning, data infrastructure, or emerging technology markets.
• Exceptional storytelling, positioning, and executive communication skills.
• Demonstrated ability to build, lead, and scale high-performing teams across multiple geographies.
• Strong analytical, operational, and financial acumen with experience managing budgets and performance metrics.
• Executive presence and the ability to influence senior stakeholders, customers, partners, and Board-level audiences.
• Willingness to travel globally as needed.