Director, Breast Cancer Patient Experience – DTC Lead

Role Overview

• Own and lead the US IBRANCE consumer strategic and tactical plan, aligned to brand objectives, lifecycle priorities, and LOE preparedness.
• Develop and execute direct to consumer media strategy and an integrated omnichannel marketing program across all channels (OLV/CTV, radio, print, digital, social, search), including innovative messaging, segmentation, audience profiling, and creative shoots.
• Serve as Consumer Agency Lead, managing creative and media agency partners, scopes of work, budgets, and executional excellence.
• Partner with CMO and Analytics teams to define KPIs, monitor performance, and optimize consumer programs in real time.
• Lead consumer-focused planning and strategies in support of IBRANCE LOE readiness.
• Lead potential OPDP submissions and creative updates based on latest FDA guidance.
• Develop and own the BC pipeline Patient Experience strategic and tactical plan aligned with US launch readiness and future go-to-market strategy, including core launch deliverables (e.g. patient positioning, message development, website, patient brochure, OPDP submission).
• Serve as the US Patient Experience Lead for BC pipeline, ensuring patient insights are embedded early into launch planning.
• Shape patient support services and access resources.
• Partner with Global Marketing, Medical, Advocacy, and Corporate Affairs to establish a strong, durable patient engagement foundation ahead of launch.
• Identify patient advocacy opportunities at national and local levels; partner with Breast Cancer Patient Advocacy Lead to improve engagement with and outcomes for breast cancer patients.
• Ensure strong connectivity between consumer/patient and HCP strategies, partnering closely with IBRANCE and BC HCP Marketing teams on campaign and customer insights.
• Monitor the evolving breast cancer competitive landscape and translate insights into patient and consumer engagement strategies.

Requirements

• Bachelor’s degree required with 8+ years of pharmaceutical industry experience, OR Master’s degree with 7+ years, OR PhD/PharmD with 5+ years of experience.
• Significant experience in US consumer and/or patient marketing, including ownership of complex omnichannel programs and OPDP submissions.
• US Consumer/Patient marketing experience inclusive of TV, with a track record of contributing to launch performance and/or growth of in-line brands.
• Demonstrated strong consumer marketing insights & strategy capabilities: Understanding of consumer/patient needs, preferences, and behaviors along the customer journey.
• Strong understanding of media planning and performance metrics.
• Advanced analytics to measure attribution, improve marketing mix, and drive higher ROI.
• Leveraging technology and platforms for greater automation and better outcomes.
• Positioning, activating, and governing brands over time.
• Creating tailored content across brands, segments, and channels for integrated execution.
• Demonstrated success developing and executing strategic marketing plans in competitive, regulated environments.
• Strong leadership, communication, and influencing skills; ability to lead cross-functional and agency partners.
• Confidence and ingenuity to initiate, create, and bring ambiguity into action; strong analytical, detail-oriented, self-motivated, and creative.
• Excellent verbal and written communication skills for a wide range of audiences.

Benefits

• Health benefits to include medical, prescription drug, dental and vision coverage.
• 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution.
• Paid vacation, holiday and personal days.
• Paid caregiver/parental and medical leave.