Marketing Technology, Data Specialist

Role Overview

• As a Marketing Technology & Data Specialist on the Google Analytics / Digital Intelligence team, you will play a key role in helping business partners turn web data into meaningful insights.
• You will support the adoption of Google Analytics by creating documentation, playbooks, and communication resources, while enabling teams to connect digital behavior data with broader Caterpillar datasets for deeper analysis and decision-making.

Requirements

• Bachelor’s degree or higher in Marketing /Digital Analytics, Business Analytics or related degree (selected candidates must complete their degree by their start date)
• 0-2 years of relevant experience related to this field (internships or academic projects are a plus)
• Minimum cumulative GPA requirement 3.0/ 4.0 (no rounding)
• Experience using SQL to analyze data in BigQuery or Snowflake, turning complex datasets into actionable marketing insights and supporting campaign reporting using Google Analytics data

Tech Stack

• BigQuery
• SQL

Benefits

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement