Own and lead the global paid social strategy across all major social media platforms
Manage and optimize multi-million-dollar paid social budgets with a strong focus on efficiency, scale, and profitability
Drive customer acquisition, revenue growth, and incremental return on ad spend (iROAS) through full-funnel paid social initiatives
Develop audience segmentation, targeting, and retargeting strategies to improve conversion and customer lifetime value
Partner closely with Creative and Brand teams to develop high-performing, platform-native creative strategies and testing frameworks
Oversee campaign execution, pacing, optimization, and reporting across all paid social programs
Identify opportunities to scale emerging channels, beta products, and innovative media formats
Build robust testing roadmaps across creative, audiences, bidding strategies, landing pages, and measurement methodologies
Analyze campaign performance and consumer insights to drive strategic recommendations and budget allocation decisions
Collaborate with Analytics and Data teams to refine attribution, incrementality testing, and measurement frameworks
Partner cross-functionally with Ecommerce, Analytics, CRM, and Finance teams to align growth initiatives with company objectives
Mentor and develop team members while fostering a culture of accountability, innovation, and continuous improvement
Stay ahead of platform changes, consumer behavior trends, and competitive activity within the social and digital landscape

7+ years of experience in paid social, performance marketing, or digital media, preferably within ecommerce, fashion, beauty, or DTC brands
Deep expertise across Meta, TikTok, Pinterest, Snapchat, YouTube, and other paid social platforms
Proven track record managing and scaling significant paid social budgets with measurable business impact
Strong understanding of performance metrics including iROAS, CAC, CPA, LTV, incrementality, and attribution
Experience developing full-funnel paid social strategies that balance brand storytelling with performance objectives
Strong analytical capabilities with proficiency in reporting and performance analysis tools
Experience leading agency relationships and cross-functional partnerships
Demonstrated success managing and developing high-performing teams
Ability to thrive in a fast-paced, highly collaborative, and rapidly evolving environment
Excellent communication, organizational, and project management skills
Passion for digital culture, social trends, and innovative consumer marketing

Senior Manager, Paid Social – Performance Marketing

Key skills