Execute, and optimize paid search campaigns across platforms
Support and optimize paid social campaigns across different social platforms and other relevant channels
Translate campaign data into actionable insights and performance recommendations
Monitor campaign performance daily and identify opportunities to improve efficiency, conversion rates, and ROAS
Support ongoing experimentation across marketing strategies, audience targeting, landing pages, ad formats, messaging, and creative
Assist in implementing and scaling automation workflows, scripts, AI-assisted processes, and performance optimization tools
Ensure campaign structure, tracking, tagging, and attribution are properly maintained
Partner with creative and content stakeholders to improve messaging impact, ad performance, and audience engagement
Stay up to date on paid search trends, platform updates, automation capabilities, and AI developments within performance marketing

2+ years of experience in performance marketing, specifically in fast-paced, agile environments.
Hands-on experience managing and optimizing Google ads, Bing ads and Meta campaigns independently, and solid understanding of performance strategy and execution across acquisition funnels
Strong analytical skills with confidence interpreting campaign data and generating insights
Experience with experimentation and optimization methodologies, including A/B testing
Familiarity with marketing automation, AI tools, scripts, or workflow optimization in paid media environments
Understanding of attribution, conversion tracking, and campaign measurement
Proven organizational skills and attention to detail
Comfortable operating in a fast-paced, performance-driven environment
A proactive mindset, a creative approach to problem-solving and interest in working in cross-functional environments
Strong communication and stakeholder management skills
Experience working in high-growth B2C or subscription-based businesses
Experience in EdTech is a plus

Approachable leaders and transparent communication
every voice counts at Lingoda!
Company events and colleagues who are always happy to socialise + budgets towards team building events!
An inclusive environment with great team spirit and passion for languages
A well-structured and exciting onboarding process to set you up for success!
The possibility to work remotely from your home or in the office located in the heart of Berlin
Learning & development opportunities
Free access to our language classes
Mental Health programs
Corporate benefits & pension funds
30 vacation days per year
Free snacks & drinks at the office
The modern hardware necessary for your work (n/a for freelancers)
Flexible working hours

Junior Performance Marketing Manager

Key skills