Build the source-of-truth substrate. Audit, organize, and unify what Sift knows about its products, competitors, ICP segments, sales motion, win/loss patterns, and customer language. Decide what lives where, what gets retired, what needs to be created, and what needs to be made machine-readable instead of just human-readable.
Ship internal agents that move the needle. Identify the GTM workflows where an agent saves the most hours per week or unlocks the most consistency: competitive Q&A for AEs, first-pass launch briefs, draft messaging for new campaigns, RFP support and build them. Measure adoption and quality. Iterate.
Equip the PMM team to operate at higher leverage. Help evolve the product marketing organization to focus less on hand-crafted deliverables and more on activities with strategic importance: sales enablement, message refinement, and researching the competitive landscape.
Set evaluation standards. Define how we measure agent quality at Sift: accuracy, voice fidelity, helpfulness, hallucination rate. Make sure what we ship gets better over time, not just bigger.
Be the team's AI tooling lead. Evaluate, recommend, and integrate new AI tools as the landscape shifts. Build the relationships and the muscle so we're early to what matters and skeptical of what doesn't.

3–8 years in product marketing, content strategy, sales enablement, marketing ops, growth, or an adjacent role where you produced GTM artifacts and felt firsthand where the work was repetitive
You've shipped at least one internal AI assistant, whether Glean, Claude, custom GPT, or similar that other people actually used, and you can speak to the design decisions you made
Comfortable with prompt engineering, retrieval design, and evaluation frameworks. You know why a system prompt isn't a JD, and why "looks good to me" isn't an eval
Have evaluated and selected AI tools for a team before, including the unfun parts: vendor procurement, auditing outputs, and getting people to actually use the thing
Fraud, trust & safety, or risk industry background strongly preferred. Time on the buy side, the sell side, or at a Sift competitor or adjacent player is a real plus
You write well. You can hold a brand voice. You're not allergic to positioning, messaging, or launches, you just believe the leverage point has shifted
You're comfortable being early. This role is being invented in real time, and your second month here will not look like your first.

At Sift, we are intentionally building a diverse, equitable, and inclusive workplace. We believe that diversity drives innovation, equity is a fundamental right, and inclusion is a basic human need. We envision a place where all Sifties feel secure sharing their authentic selves and diverse experiences with their teams, their customers, and their community – ultimately using this empowerment and authenticity to build trust and create a safer Internet.

Product Marketing Manager

Key skills