Vice President – Marketing

Role Overview

• Oversee and integrate the work of Product Marketing and Field Marketing/ABM Strategy to create unified marketing strategies for Gainwell’s solutions, ensuring alignment with company goals and market needs.
• Develop and lead the go-to-market plans for Gainwell public health and Medicaid solutions, focusing on positioning, messaging, and differentiation across both product and account-specific marketing campaigns.
• Work closely with product management, sales, account leaders, and sector growth leaders to ensure that marketing efforts support both broad product initiatives and targeted ABM programs for key state accounts.
• Ensure that core messaging and value propositions are consistent across all product and account marketing initiatives, effectively communicating the value of Gainwell’s solutions to public sector decision-makers.
• Lead a Field Marketing/ABM team to tailor product messaging for specific state accounts, ensuring personalized marketing efforts align with broader company objectives.
• Lead the development of marketing assets, campaigns, and sales enablement tools that support both product-level and account-level needs, providing the Field Marketing team with resources to target decision-makers effectively.
• Leverage insights from Field Marketing/ABM and product teams to refine go-to-market strategies and continually improve positioning based on market feedback, competitive analysis, and customer needs.
• Define and track key performance indicators (KPIs) across product marketing and ABM initiatives, ensuring campaigns and strategies deliver measurable impact on growth and customer engagement.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
• 10+ years of experience in marketing, with a focus on product marketing and ABM strategies
• Proven track record of successfully leading go-to-market initiatives for complex solutions, preferably in the healthcare public sector industry
• Strong leadership and people management skills, with experience managing both product and field marketing teams
• Proven experience with account-based marketing
• Exceptional communication and presentation skills, with the ability to influence cross-functional teams and senior stakeholders
• Deep understanding of marketing technology, including CRM and marketing automation tools (e.g., Salesforce, Marketo, HubSpot)
• Experience in managing marketing campaigns for state or government agencies is a strong plus
• Data-driven mindset with strong analytical skills and the ability to measure the success of marketing initiatives.

Benefits

• flexible vacation policy
• 401(k) employer match
• comprehensive health benefits
• educational assistance
• leadership and technical development academies