Director of Marketing Operations

Role Overview

• Lead marketing planning and execution across campaigns, promotions, partnerships, retail launches, and franchisee-facing initiatives
• Translate strategic direction into project plans, timelines, deliverables, and ownership across the marketing team
• Serve as the operational lead across creative, digital, social, retail, and external partners to ensure alignment and on-time execution across all channels
• Own and maintain the master marketing calendar, managing priorities, dependencies, and launch readiness
• Oversee cross-channel execution for retail campaigns and product launches in partnership with retail and procurement teams
• Build and manage a scalable marketing intake and prioritization system that balances internal and franchisee needs
• Develop workflows, systems, SOPs, and planning tools that improve execution efficiency and accountability
• Identify and resolve operational bottlenecks across campaign development and cross-functional handoffs
• Establish campaign tracking frameworks, timelines, ownership, and success metrics
• Consolidate reporting and performance insights into executive-level summaries and actionable recommendations
• Lead recurring campaign reviews and execution retrospectives to strengthen future delivery
• Manage and support members of the marketing team through prioritization, coaching, and execution accountability
• Foster a culture of ownership, collaboration, and operational excellence
• Partner closely with Operations, Learning & Development, Franchise Development, Retail, and Procurement teams to align initiatives and execution plans
• Serve as the escalation point for timeline conflicts, resource constraints, and execution challenges
• Support the VP of Marketing by overseeing day-to-day execution and operational coordination
• Manage integrated timelines and deliverables across agency and vendor-supported initiatives
• Establish clear expectations for scope, approvals, deadlines, and launch readiness
• Ensure external deliverables align with campaign objectives and internal execution plans

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred
• 7+ years of experience in marketing operations, project leadership, or cross-functional marketing management within a multi-location or franchise environment
• Experience supporting franchise or consumer-facing brands strongly preferred
• Proven success building scalable workflows, planning systems, and operational processes that improved team efficiency and execution quality
• Strong cross-functional leadership and stakeholder management experience
• Understanding of creative, digital, and social marketing functions and operational workflows
• Prior people management experience required
• Proficiency with project management and collaboration platforms such as Asana, Monday.com, Google Workspace, and reporting tools including Power BI

Benefits

• Annual performance bonus (10% of base salary)
• 401(k) matching
• Competitive salary
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Training & development
• Wellness resources
• Dental insurance
• Employee discounts
• Vision insurance