Performance Marketing Specialist

Role Overview

• Take full ownership of existing Meta advertising accounts, including campaign structure, optimization, scaling, and ongoing performance management.
• Plan, launch, manage, and optimize paid campaigns across Meta, Google Ads, LinkedIn Ads, and TikTok Ads.
• Own always-on campaigns focused on brand awareness, traffic generation, and lead acquisition across key courses, universities, and intakes.
• Actively manage audience targeting, creative rotation, budget pacing, bidding strategies, and platform-specific limitations.
• Translate business priorities into paid media strategies that support lead generation, pipeline growth, and enrolment outcomes.
• Align campaigns with sales, admissions, and intake calendars to ensure spend is directed toward the highest-impact opportunities.
• Make data-driven decisions on budget allocation and reallocation across platforms and objectives.
• Optimize for both volume and quality, ensuring leads are commercially viable downstream.
• Work closely with the creative and marketing teams to develop high-performing ad creatives including static designs, copy, video, and animations.
• Provide clear briefs informed by performance data, audience insights, and testing learnings.
• Continuously improve creative effectiveness through structured experimentation and iteration.
• Work hands-on with marketing technology tools to support lead capture, qualification, tracking, retargeting and personalization.
• Support and optimize lead flow from paid platforms into the CRM ecosystem.
• Use tools such as Zapier, Monday CRM, in-house CRM systems, the Study Now website, and email platforms to ensure data accuracy and funnel visibility.
• Design and execute structured A/B tests across creatives, audiences, landing experiences, and campaign objectives.
• Document insights, learnings, and optimization decisions to build internal performance knowledge over time.
• Stay current with platform updates, advertising trends, and best practices relevant to education and lead-driven businesses.
• Provide daily activity and performance updates with clarity and discipline.
• Produce weekly performance summaries highlighting results, insights, and next actions.
• Deliver monthly reports in both visual formats and detailed spreadsheets, including analysis and recommendations.
• Confidently present performance insights to marketing and business stakeholders.
• Ensure all campaigns comply with platform policies, brand guidelines, and responsible advertising practices.
• Protect brand credibility through accurate messaging, complaint targeting, and consistent tone.
• Maintain clean tracking, reliable data, and campaign integrity at all times.

Requirements

• Proven experience managing paid media campaigns across Meta, Google Ads, and at least one additional platform such as LinkedIn or TikTok
• Demonstrated experience managing substantial advertising budgets with measurable downstream impact.
• Strong understanding of performance marketing metrics beyond vanity indicators, including lead quality and funnel performance.
• Hands-on experience with marketing automation tools, CRMs, and tracking systems.
• Advanced proficiency in Excel, including formulas, analysis, and reporting workflows.
• Ability to think strategically while executing with precision and speed.
• Strong communication skills with the ability to explain data and decisions clearly to non-technical stakeholders.

Benefits

• other benefits