Lead our Canadian Demand Partnerships business.
Drive revenue growth across agency holding companies, independent agencies, direct brands, and emerging programmatic buyers.
Own and grow revenue across the Canadian market.
Develop and execute the regional growth strategy.
Build and manage annual business plans, revenue forecasts, and key performance metrics.
Lead, mentor, and develop the Canadian sales team.
Oversee the Canadian P&L to ensure the business achieves its revenue and profitability goals.
Represent Equativ in the market and serve as a key industry ambassador.
Maintain senior relationships across HoldCos, Agency Partners, and Brand Direct.
Partner directly with advertisers seeking programmatic and retail media solutions.
Serve as a trusted advisor on media strategy and performance.
Represent Equativ at industry events and serve as a visible advocate.

10+ years of experience in digital advertising, adtech, programmatic media, or martech.
Strong relationships across Canadian agency holding companies, independent agencies, and direct brands.
Experience selling SSP, DSP, exchange, data, audience, measurement, retail media, or programmatic solutions.
Proven track record of exceeding revenue goals and building strategic partnerships.
Deep understanding of programmatic advertising, CTV, video, native, identity, curation, and the evolving adtech ecosystem.
Executive presence with the ability to engage senior decision makers.
Highly entrepreneurial and comfortable operating in a fast-paced, growth-oriented environment.
SSP or exchange experience strongly preferred.
Experience with audience curation, retail media, commerce media, or data-driven advertising solutions.
Existing relationships with agency leadership, trading teams, and programmatic decision makers across Canada.

Regional Vice President

Key skills