Design and optimise the full PLG funnel: awareness → sign-up → activation → habit → referral.
Own self-serve onboarding so users reach their "first magic moment" in minutes, not days.
Build viral and shareable loops — referral mechanics, collaborative workflows, export/share triggers — that turn users into distributors.
Craft consumer-facing positioning: what it is, who it's for, and why it's different from every other AI tool on the market.
Coordinate with product and engineering to time releases for maximum impact, not just maximum readiness.
Identify, test, and scale the 2–3 channels that bring its best users (X/LinkedIn, Reddit, Product Hunt, Discord, newsletters, creator partnerships, app stores).
Establish tight feedback loops between users and the product team: feature requests, friction points, "why I stayed" / "why I left."
Design and run A/B experiments across onboarding, pricing pages, emails, and in-product prompts.

Have 3–6 years in growth, product marketing, or GTM at a consumer tech or B2C SaaS company.
Have shipped product-led growth before — you understand freemium funnels, viral coefficients, and activation metrics, not just lead scoring.
Can take a deeply technical concept (encrypted inference, personal memory models, proactive AI) and make it legible and compelling to a non-technical person.
Are obsessed with the first 5 minutes of a user's experience — because you know that's where products are won or lost.
Write exceptionally well — this is a writing-heavy role and every word on the page is yours.
Thrive in 0-to-1: messy inputs, high agency, no 20-person marketing team. You are the team.
Are comfortable with data: you can read a funnel, run an experiment, and tell the story the numbers are telling.
Have genuine intellectual curiosity about personal AI, privacy, and where consumer software is heading.

GTM Lead

Key skills