Senior Director, Client Media Solutions

Role Overview

• Lead media strategy and integrated planning across a portfolio of healthcare clients, ensuring plans align with business objectives and audience needs.
• Serve as the senior strategic lead for media planning engagements, guiding annual planning, launch strategies, investment allocation, and measurement frameworks.
• Translate complex market dynamics, audience insights, competitive intelligence, and performance data into actionable strategic recommendations.
• Drive audience-first omnichannel planning approaches that connect HCP, patient, caregiver, and consumer engagement opportunities.
• Champion innovation and identify emerging media opportunities, technologies, and measurement solutions that create competitive advantage for clients. Manage and mentor junior team members, providing oversight, feedback, and workload direction.
• Navigate complex stakeholder environments with professionalism, sound judgment, and strong collaboration skills.
• Serve as a trusted advisor to senior client stakeholders, leading strategic discussions and influencing media investment decisions.
• Present recommendations, performance insights, and future planning opportunities to executive-level client audiences.
• Establish planning standards, best practices, and quality control processes across assigned client teams.
• Guide budget allocation, channel strategy, audience prioritization, and KPI development to maximize business impact.
• Partner with Analytics teams to develop measurement frameworks that connect media performance to business outcomes.
• Foster a test-and-learn culture focused on continuous optimization and media effectiveness.
• Lead, mentor, and develop Directors, Associate Directors, and Managers across the planning organization.
• Support new business efforts through strategic media leadership, pitch participation, and development of differentiated media approaches.

Requirements

• 10+ years of media strategy, planning, and investment experience, with significant healthcare, pharmaceutical, biotech, or highly regulated industry experience preferred.
• 5+ years of progressive leadership experience managing teams and developing talent.
• Deep expertise in omnichannel media strategy, audience planning, and integrated communications planning.
• Strong understanding of healthcare media ecosystems across HCP, patient, caregiver, and consumer audiences.
• Demonstrated ability to develop and lead complex, multi-channel media strategies tied to measurable business outcomes.
• Experience building measurement frameworks and translating performance insights into strategic recommendations.
• Proven success in influencing senior stakeholders and presenting to executive-level clients.
• Strong understanding of audience segmentation, media research, attribution, marketing effectiveness, and emerging media technologies.
• Ability to navigate ambiguity, influence cross-functional teams, and drive alignment within complex matrixed organizations.
• Experience contributing to agency growth initiatives, thought leadership, and new business efforts preferred.

Benefits

• Health insurance
• Generous holiday and paid time off
• Options for private medical, dental, and vision plans
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning