Digital Content Marketing Specialist

Onyx CenterSource is the leading global provider of B2B payments and business intelligence solutions to the hospitality industry. The Digital Content Marketing Specialist will lead and drive the delivery of various content types while collaborating closely with the Campaign & Demand Generation team to enhance engagement and optimize the content lifecycle.

Responsibilities:

• Contribute to overall content lifecycle management, from creation and editing through approvals,publishing/activation, auditing, measurement, curation, optimization and maintenance, while meeting deadlines across all stages of the process
• Write content and provide support in enhancing its engagement through creative elements. This may include collaborating with our design team on pre-made templates, assisting with infographics, graphic headers, and other visual elements, while leveraging existing design resources
• Guide, develop, execute, schedule, design and maintain strategies for content, communications, andengagement taking ownership of deliverables and outcomes
• Support the Campaign & Demand Generation team in providing content aligned with their lifecycle and acquisition campaign strategy with a strong sense of accountability for timely execution
• Use data analytics and insights to drive content decisions
• Write and review content and drives content simplification and engagement in print and digital
• Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with keyword optimization, content tagging, and metadata management
• Drive marketing asset creation including infographics, sell sheets, PowerPoint presentations and other marketing collateral to effectively drive demand for our solutions
• Contribute to content development and execution through blog and social media channels, supporting Onyx thought leadership objectives
• Monitor and analyze the performance of KPIs, proactively identify opportunities, present rationalized solutions to organizational leaders
• Advocates for a vision, drives commitment among cross-functional stakeholders, and solicits input and alignment from numerous cross-functional partners at all levels

Requirements:

• 4+ years of B2B marketing experience
• Experience writing and reviewing/editing content and driving development and delivery of print and digital communications
• Highly proficient with Microsoft Office
• Creative and graphic design using Adobe Creative Suite and AI tools
• Experience with software applications such as Salesforce, WordPress, etc. desired
• Comfortable with researching and taking on new software to optimize content (adobe suite, Canva, SundaySky, Path Factory, Jasper AI, content writing tools, etc.)
• Related market/industry experience is desirable. This includes but is not limited to the hospitality, travel, meetings & events, and commission payments industries
• Proficient in mapping and optimizing content to the customer lifecycle journey and sales cycle within the hospitality industry
• Experienced in SEO, AEO, and GEO, with a strong track record of measuring content impact, search visibility, and audience engagement