Develops and expands distribution in targeted independent, high-end on-premise (“lighthouse”) accounts.
Builds and maintains strong relationships with sommeliers, beverage directors, and key decision-makers.
Drives placements on wine lists, by-the-glass programs, and featured menu activations.
Executes against defined sales, distribution, and volume targets for the luxury portfolio.
Identifies new account opportunities and prioritizes based on brand fit and strategic value.
Delivers curated in-market experiences, including staff trainings, wine dinners, and consumer-facing events.
Represents the portfolio through compelling storytelling that highlights heritage, craftsmanship, and exclusivity.
Partners with accounts to create premium consumer touchpoints that drive trial, awareness, and loyalty.
Collaborates with distributor sales teams to prioritize luxury account coverage and execution.
Provides direction on account targeting, call planning, and in-market activities.
Supports distributor education efforts to strengthen understanding of the luxury portfolio and selling approach.
Partners with National Accounts, Wholesale Sales, and Marketing to align on priorities and programs.
Collaborates with Sales Insights to identify opportunities, track performance, and optimize account strategies.
Provides market feedback on trends, competitive activity, and account needs to inform broader strategy.

Associate degree and/or equivalent related experience such as: On-premise sale representative; and/or Wine industry knowledge to include expert understanding of wine sales, wine varietals, wine regions and leading categories.
5
8+ years of experience in wine industry.
Strong communication skills, both written and oral.
Strong math and computer skills.
Strong presentation and administrative skills.
Ability to work flexible hours.
Ability to travel within the territory 100% of the time.
Must possess a dependable vehicle, valid driver's license, proof of state car registration, insurance, and a clean driving record required.

Health benefits for you and your family, including medical/dental/vision (with a competitively priced employee contribution to premium), and disability, life, and pet insurance.
Paid time off and 11 paid holidays.
401(k) plan where we invest 10% of your wages every year for your retirement at no cost to you, subject to management discretion.
A diverse team of coworkers that care about each other in a fun, exciting work environment.
A company that promotes from within, provides great training, and a generous tuition reimbursement program.

Luxury Market Manager

Key skills