Assist in development of compelling, differentiating value propositions, positioning, and content and events at the product and segment level for Broadridge Wealth-related businesses, products and solutions
Create and drive compelling marketing strategy and campaigns for Broadridge Wealth component products from concept to execution and analysis
Become a subject matter expert in specific products with a view to driving stakeholder engagement in a confident and authoritative way
Own the management, deliverables and reporting of marketing materials for the Wealth Component set
Help build impactful, on-brand marketing communications, including sales communications, emails, newsletters, social media posts, webinars, and other thought leadership content
Manage campaigns
track budget and invoices accurately. Leverage existing Broadridge Marketing capabilities (Eloqua, EveryoneSocial, etc.) to raise brand awareness through various campaigns, supervising the success of each campaign
Build strong relationships across the organization and collaborate with other marketing team members to optimally scale the Broadridge Wealth presence by maximizing the impact of other Broadridge marketing activities

BA Degree (preferably with a concentration in marketing)
2+ years of experience in B2B product marketing/digital marketing/field marketing, preferably in the finance or technology industry
Experience in copywriting, digital delivery, agency relations, collateral creation (partnership with Brand/Design), stakeholder management, and webinars/events
Experience as a multi-channel marketer with a strong digital bias, adept with the modern marketing ecosystem and marketing technology platforms.
B2B marketing experience in a SaaS technology and services environment, preferably within a fintech/wealthtech company or a broker-dealer, investment bank, prime broker, or other financial services firm that serves institutional clients.
Excellent verbal and written communication skills
Ability to manage multiple business and sales stakeholders
Strategic thinking and ability to prioritize work very efficiently in a fast-paced, highly-matrixed work environment

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Senior Marketing Specialist, Wealth Management

Key skills