Digital Marketing Specialist – Local SEO, Lead Generation

Role Overview

• Manage and optimize Google Business Profile listings to dominate local map packs for geographic search terms
• Implement on-page and off-page local SEO strategies to improve visibility across target markets
• Monitor local rankings, citations, and listing accuracy across platforms
• Run geo-targeted Google Ads and Local Services Ads campaigns to capture high-intent regional leads
• Manage campaign structure, bidding strategy, ad copy, and budget allocation
• Continuously optimize for lead quality and cost per acquisition
• Design and build landing pages with multi-step quote calculators and project estimators to qualify inbound leads
• Test and optimize landing page copy, structure, and conversion elements
• Ensure lead capture systems are clean, accurate, and feeding into the right workflows
• Script and edit high-engagement short-form video content for Instagram Reels and TikTok
• Develop a consistent content cadence that builds visibility and audience engagement
• Stay current on platform trends and adapt content formats accordingly
• Implement automated email and SMS workflows to generate 5-star reviews immediately upon project completion
• Monitor and manage online reputation across Google and relevant review platforms
• Track review volume, sentiment, and response rates
• Build automated email drip sequences to keep prospects engaged during multi-month decision windows
• Segment audiences and personalize messaging based on lead source, intent, and stage
• Monitor open rates, click-through rates, and pipeline contribution from email
• Use LinkedIn to target specific local developers, architects, and commercial real estate brokers
• Build and execute ABM campaigns that generate awareness and inbound interest from high-value B2B contacts
• Track outreach activity, response rates, and pipeline contribution

Requirements

• Proven experience in digital marketing with hands-on work across SEO, paid search, email automation, and social content
• Demonstrated local SEO experience including Google Business Profile management and local map pack optimization
• Experience running and managing Google Ads campaigns with a focus on lead generation
• Ability to build and optimize landing pages with conversion rate optimization in mind
• Hands-on experience with email marketing and marketing automation platforms
• Comfortable scripting, shooting, and editing short-form video content for Instagram Reels and TikTok
• Strong analytical skills with the ability to track performance, identify what is working, and adjust accordingly
• Self-directed and organized with the ability to manage multiple channels simultaneously without losing quality

Benefits

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Paid Time Off in accordance with company policy
• Observance of Holidays per company guidelines
• 100% remote setup so you can work wherever you're most productive
• Own the full marketing function with direct impact on lead generation and business growth
• Work across a diverse mix of channels, formats, and strategies with real creative latitude