Marketing Specialist

Role Overview

• Coordinate and support the planning and execution of PolyNovo's events, including conferences, trade shows, and educational seminars.
• Help maximize brand exposure by identifying and implementing strategies to increase event engagement and lead generation.
• Develop graphics and compelling marketing content, such as brochures, presentations, case studies, whitepapers, and digital assets.
• Ensure all marketing materials adhere to brand guidelines and communicate key messages effectively to targeted audiences.
• Support content needs for internal and external communications, ensuring consistency in tone, style, and branding.
• Partner with the Sales team to create and distribute tools that clearly communicate PolyNovo’s product value propositions.
• Manage the inventory and accessibility of marketing collateral to ensure sales representatives have the resources needed to engage effectively with customers.
• Facilitate feedback from the sales team to continuously improve and refine marketing materials.
• Collaborate with internal teams, external agencies, and vendors.
• Track timelines and deliverables to ensure projects launch on time.
• Maintain and update assets within content management platform.
• Oversee PolyNovo’s digital presence across website, social media, and email marketing campaigns.
• Monitor and analyze digital metrics to optimize engagement and reach with target audiences.
• Identify trends and growth opportunities within digital channels to enhance PolyNovo’s online presence.
• Work with the Director of Marketing, Product Management Team, and Marketing Communications Team to support integrated marketing strategies.
• Assist in educating and engaging customers across North America through effective marketing initiatives and campaigns.
• Participate in brainstorming sessions and contribute ideas to support PolyNovo’s broader marketing goals.
• Ensure collaborative relationships with PolyNovo team members and external stakeholders.
• Ensure all documentation is reviewed, current and compliant with the quality system.
• Assist with Ad-Hoc requests from other internal departments as needed.

Requirements

• Bachelor’s degree required. (Bachelor’s degree in Business, Marketing, Communications, or a related field preferred).
• 3-5+ years of experience in marketing, preferably within the healthcare or medical device industry.
• Strong project management and organizational skills with the ability to handle multiple tasks.
• Tech-savvy with the ability to quickly learn and leverage new tools.
• Excellent communication and interpersonal skills.
• Proficiency in Microsoft Office, Adobe Creative Suite, Canva
• Familiarity with CRM and Project Management tools.
• Flexibility to travel as required for events.
• Ability to travel up to 10%.
• Graphic design experience desired.
• Digital Marketing experience desired
• Video Editing skills a plus

Benefits

• 401k plan with company match
• Comprehensive medical, dental, and vision insurance for employees and their families
• Generous paid time off, 12 company holidays, and two paid Nurture days per year
• Parental leave for primary and secondary caregivers