Director, Digital Marketing

Role Overview

• Own the full-funnel digital demand generation strategy.
• Build and deploy integrated marketing campaigns across paid search, paid social, display, programmatic, and account-based marketing (ABM) channels to accelerate new practice acquisition and cross-sell opportunities.
• Lead our organic search evolution. Optimize ModMed’s digital footprint not only for traditional search engines (Google, Bing) but also for Generative Engine Optimization (GEO) across modern AI-search ecosystems, conversational AI, and discovery platforms.
• Oversee, audit, and expand ModMed's advanced digital marketing technology stack.
• Evaluate, pilot, and scale modern AI tools to automate workflow efficiencies, hyper-personalize outreach, and optimize ad spend.
• Partner closely with Creative, Content, and Product Marketing teams to integrate generative AI tools into creative production, continuous multi-variant testing, and localized landing page generation to scale variations and lift conversion rates.
• Shift from reactive reporting to predictive growth. Utilize advanced data intelligence, machine learning attribution models, and behavioral data to help track MQLs, SQLs, Cost Per Acquisition (CPA), and pipeline ROI.
• Socialize digital marketing strategies, AI tool roadmaps, and execution plans with executives and key organizational stakeholders to cultivate transparency and secure resource alignment.
• Actively evaluate, pilot, and embed the latest marketing AI tools, prompt workflows, and automated pipeline intelligence to keep the marketing function at the absolute forefront of industry trends.

Requirements

• Bachelor's degree in Business or Marketing; MBA preferred.
• B2B Marketing Mastery: 7–12+ years of proven experience in a B2B digital marketing role with a verified track record of scaling traffic, high-intent accounts, and leads to B2B platforms.
• Efficiency Metrics Management: Proven success driving leads, accounts, and high-value pipeline opportunities while maintaining strict alignment with target Cost Per metrics.
• Search Engine Authority: Deep, hands-on experience executing paid and organic strategies across Search Engine Marketing (SEM) and Search Engine Optimization (SEO) ecosystems.
• Campaign Deployment: Demonstrated proficiency in executing high-yielding digital campaigns directly across Google Adwords, LinkedIn, Facebook, and emerging advertising channels.
• SMB & Programmatic Execution: Extensive experience targeting small-to-medium businesses utilizing programmatic digital advertising, custom/lookalike audiences, display networks, and intent-data tools.
• Advanced Data Skills: Advanced Microsoft Excel capability with data modeling experience to translate raw metrics into predictive marketing frameworks.
• Ad Tech Ecosystems: Intimate knowledge of varying ad sizes, formats, and creative requirements across modern digital platforms.
• Proven experience directing creative teams to produce, test, and recursively optimize digital creative assets for integrated campaigns.
• Executive Communication: Exceptional ability to distill complex digital concepts, technical data, and AI-driven insights into clear, actionable updates for executive leadership and internal stakeholders.
• Analytics Stack Proficiency: Expert-level knowledge of Google Analytics, Google Webmaster Tools, and industry SEO suites
• Agility & Pace: Proven ability to prioritize high-value initiatives and execute flawlessly in a fast-paced, highly adaptive environment.
• AI Fluency: Deep, practical engagement with modern AI platforms (e.g., LLMs, conversational AI engines, automated copy/design optimizers) to accelerate workflows, personalize messaging, and improve operational output.
• Ability to travel domestically up to 20%.

Benefits

• Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
• 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
• Generous Paid Time Off and Paid Parental Leave programs
• Company paid Life and Disability benefits
• Flexible Spending Account, and Employee Assistance Programs
• Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
• Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
• Global presence and in-person collaboration opportunities; dog-friendly HQ (US)
• Hybrid office-based roles and remote availability for some roles
• Weekly catered breakfast and lunch
• treadmill workstations, Zen, and wellness rooms within our BRIC headquarters