Develop and implement demand-generation and brand-awareness campaigns to attract new qualified leads and improve brand visibility for B2B or B2C brands.
Design and execute omnichannel campaigns by managing the marketing content calendar, ensuring alignment and timely execution across teams and channels like emails, social, paid ads, and website copy.
Utilize our reporting tools (including CRM data) to monitor, analyze, and report on the effectiveness of marketing campaigns, optimizing strategies based on data-driven insights.
Support internal services team members on SEO initiatives to make search a reliable and consistent demand channel.
Proactively identify and resolve issues that impact marketing performance, using a combination of strategic foresight and tactical execution.
Maintain brand consistency across all deliverables, upholding brand integrity.

Experience developing and implementing growth marketing strategies for a high-growth B2B agency or brand
3+ years’ experience in marketing or demand-focused roles
Comfortable with reporting and a bias for data-driven approach
Ability to identify trends, insights, and opportunities to continuously maximize opportunities for growth
Experience utilizing marketing tools like Hubspot, Google Analytics, Google Search Console, SEMrush/Ahrefs, Webflow, AI tools, etc.

Marketing Specialist

Key skills