Territory Sales Representative

Role Overview

• Own and execute a territory sales strategy to drive new customer acquisition and market share expansion
• Identify, target, and penetrate high-potential accounts within the assigned region
• Generate and maintain a robust pipeline of qualified opportunities through: Cold outreach, Networking, Industry events, Referrals
• Proactively pursue and close net new business opportunities to meet or exceed revenue and margin targets
• Continuously evaluate territory performance and adjust strategies to maximize growth and coverage
• Manage all stages of the sales cycle, including: Prospecting, Discovery, Solution development, Proposal delivery, Negotiation and closing
• Maintain accurate and up-to-date opportunity tracking, forecasting, and pipeline management in CRM (e.g., Salesforce)
• Drive deal velocity and conversion rates through disciplined sales execution
• Establish strong relationships with new customers and key decision-makers during the sales and onboarding phases
• Ensure a smooth transition from initial sale to implementation and early-stage growth
• Collaborate with internal teams or Account Managers (if applicable) to transition accounts for long-term management once established
• Apply technical knowledge of packaging adhesives to deliver consultative, value-based solutions
• Conduct product demonstrations, trials, and presentations to differentiate offerings and win new business
• Partner with Technical Service teams to: Support product trials and line qualifications, Address customer requirements, Ensure successful product adoption
• Monitor market trends, customer needs, and competitor activity within the territory
• Identify emerging opportunities and risks to inform territory strategy
• Provide voice-of-customer (VOC) insights to support product development and commercial strategy
• Partner with internal teams (Technical, Marketing, Supply Chain) to support successful customer acquisition and onboarding
• Align on pricing, proposals, and contract terms to ensure competitive and profitable outcomes

Requirements

• Bachelor’s degree in Business, Engineering, Chemistry, or a related field required (advanced degree preferred)
• 5+ years of experience in B2B sales with a strong focus on new business development
• Proven track record of meeting or exceeding sales targets and acquiring new customers
• Demonstrated ability to build and manage a high-performing sales pipeline
• Experience in industrial adhesives, packaging materials, or technical product sales preferred
• Strong prospecting, negotiation, and closing skills
• Ability to navigate complex, multi-stakeholder sales environments
• Technical aptitude with the ability to translate customer needs into solutions
• Knowledge of packaging processes and adhesive applications is a strong advantage
• Excellent communication, organizational, and time management skills
• Self-motivated, competitive, and results-driven mindset
• Proficiency in CRM tools (Salesforce or equivalent).

Benefits

• Flexible work arrangements
• Professional development opportunities