Support the execution of regional and national marketing initiatives while developing strategic go-to-market plans to support tax & accounting and industry-specific initiatives.
Partner with regional practice leaders to build and execute a marketing and communications plan aligned to regional priorities and enterprise campaigns.
Support annual planning and budgeting; prioritize initiatives with local and industry leadership.
Lead office team meetings with practitioners, putting their ideas into action with consistent follow-up.
Manage multiple projects simultaneously with strong organizational and time management skills; know when to delegate to meet deadlines.
Lead integrated campaigns across email, web, social, and paid channels; ensure consistent messaging and brand standards.
Execute digital account-based marketing campaigns; enabling more targeted communication, brand awareness, lead generation and conversion.
Track, measure, and communicate performance (pipeline, engagement, leads, wins); use insights to refine plans.

High School Diploma (or GED)
Must have and preserve required licenses
Proficient use of applicable technology
Demonstrated ability to communicate verbally and in writing with all levels of an organization, both internally and externally
Ability to travel as required by business
Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
7+ years of marketing experience, preferably in professional services (accounting, law, consulting)
Proven ability to manage and execute integrated marketing campaigns.
Strong project management and organizational skills; ability to manage multiple priorities in a fast-paced environment.
Excellent communication, organizational, and project management skills.
Ability to analyze data, draw insights, and translate them into actionable strategies.
Experience collaborating across functions and managing stakeholder relationships.
A proactive, solution-oriented mindset and a passion for growth and innovation.
Proficiency with CRM, marketing automation, and project management tools.
Experience with marketing automation platforms such as Pardot or HubSpot (preferred)
Experience with project management platforms such as Asana or Workfront (preferred)

Marketing Manager

Key skills