Lead the performance, people, and commercial strategy for Campari America’s largest market in Illinois.
Drive growth through data-informed decision making and strong distributor partnerships.
Responsible for delivering annual financial objectives and optimizing pricing execution.
Develop a high-performing team aligned with Campari’s entrepreneurial culture.
Use data-driven strategies for revenue and performance management.
Enhance margins with strategic pricing and effective distributor negotiations.
Implement channel strategies to expand distribution and grow market share.
Ensure full accountability for the Illinois budget and commercial investments.

12+ years of progressive commercial experience in the beverage alcohol or CPG industry
Proven success in strategic sales leadership, distributor management, and market planning
Strong analytical and financial acumen, with expertise in data tools and performance measurement
Experience with pricing management systems (e.g., Vistaar) and trade insights tools (e.g., Nielsen, CGA, CDI/BDI, Data Essentials)
Strong budget planning and management capability
Exceptional negotiation, communication, cross functional collaboration and relationship-building skills.
Demonstrated ability to lead and develop diverse teams in a results-focused environment.
Results oriented; thrives in a dynamic; fast-paced environment.
Bachelor’s degree required; MBA preferred.
Ability to travel up to 6-10 days per month, night/weekend availability as required.

Strategic Market Vice President

Key skills