Sales and Marketing Partner

Role Overview

• Look to maximise revenue opportunities for marketing from manufacturers and third-party vendors, using the portal, social media and events.
• Build our social media profile across Instagram, Facebook and Linkedin.
• Coordinate the delivery of CPD events and webinars in partnership with manufacturers and third-party vendors.
• Help with the delivery of the concept of ‘Practice in a Box.’
• Help with the delivery of the concept of ‘Start Up Stephanie.’
• Help with the delivery of the concept of the ‘Practice Health Check.’
• Manage the content on the PBG website.
• Work closely with other Covetrus teams to increase the sales of proprietary brands (VI, CVET, Kruuse, Calibra) within the PBG member base.
• Look to maximise the benefits of subscriptions PBG have undertaken, such as Lead Forensics.
• Help with the delivery of the process by which we as a buying group manage our vendors, maximise commissions, and track the performance of each Business Development Manager in managing their vendors.
• Help to refine and deliver a process by which vendor referrals from new and existing member practices can be logged into Salesforce, reported to the vendors, tracked, and associated commissions invoiced and collected.
• Work with our portfolio of vendors, spread across the many categories PBG has services in, to gain a greater understanding of what support and management our vendors need, and to develop new revenue streams.
• Alongside the Business Development Managers, the Sales and Marketing Strategy Partner will ensure the PBG Vendor records on Salesforce are complete and up to date.
• Work closely with the Business Development Managers in the process of onboarding new member practices, to ensure a smooth start to PBG membership.
• Alongside the Head of PBG, maximise the functionality of the PBG Portal, and work on building a suite of reports for both the buying group and for its member practices.
• Accompany Business Development Managers in dual calling when research and feedback is needed to develop a new commercial or marketing strategy.
• Support the team in the delivery of marketing campaigns for vendors and manufacturers.
• Alongside the Business Development Managers, on occasion the Sales and Marketing Partner will represent the buying group at industry exhibitions and conferences.

Requirements

• Prior experience in a marketing or account management role, preferably in the veterinary or animal health industry.
• Excellent organisational skills with a strong attention to detail.
• Outstanding verbal and written communication skills.
• Proficient in using CRM software and Microsoft Office Suite (e.g., Excel, PowerPoint), and ideally WordPress.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong problem-solving and decision-making abilities.
• Knowledge of marketing strategy and account management is a necessity.

Tech Stack

• WordPress

Benefits

• Professional development opportunities