Look to maximise revenue opportunities for marketing from manufacturers and third-party vendors, using the portal, social media and events.
Build our social media profile across Instagram, Facebook and Linkedin.
Coordinate the delivery of CPD events and webinars in partnership with manufacturers and third-party vendors.
Help with the delivery of the concept of ‘Practice in a Box.’
Help with the delivery of the concept of ‘Start Up Stephanie.’
Help with the delivery of the concept of the ‘Practice Health Check.’
Manage the content on the PBG website.
Work closely with other Covetrus teams to increase the sales of proprietary brands (VI, CVET, Kruuse, Calibra) within the PBG member base.
Look to maximise the benefits of subscriptions PBG have undertaken, such as Lead Forensics.
Help with the delivery of the process by which we as a buying group manage our vendors, maximise commissions, and track the performance of each Business Development Manager in managing their vendors.
Help to refine and deliver a process by which vendor referrals from new and existing member practices can be logged into Salesforce, reported to the vendors, tracked, and associated commissions invoiced and collected.
Work with our portfolio of vendors, spread across the many categories PBG has services in, to gain a greater understanding of what support and management our vendors need, and to develop new revenue streams.
Alongside the Business Development Managers, the Sales and Marketing Strategy Partner will ensure the PBG Vendor records on Salesforce are complete and up to date.
Work closely with the Business Development Managers in the process of onboarding new member practices, to ensure a smooth start to PBG membership.
Alongside the Head of PBG, maximise the functionality of the PBG Portal, and work on building a suite of reports for both the buying group and for its member practices.
Accompany Business Development Managers in dual calling when research and feedback is needed to develop a new commercial or marketing strategy.
Support the team in the delivery of marketing campaigns for vendors and manufacturers.
Alongside the Business Development Managers, on occasion the Sales and Marketing Partner will represent the buying group at industry exhibitions and conferences.
Requirements
Prior experience in a marketing or account management role, preferably in the veterinary or animal health industry.
Excellent organisational skills with a strong attention to detail.
Outstanding verbal and written communication skills.
Proficient in using CRM software and Microsoft Office Suite (e.g., Excel, PowerPoint), and ideally WordPress.
Ability to work collaboratively in a fast-paced, dynamic environment.
Strong problem-solving and decision-making abilities.
Knowledge of marketing strategy and account management is a necessity.