AVP, Channel Marketing

Role Overview

• Ensure flawless, on-time delivery of Synchrony email marketing campaigns
• Drive campaign setup and email template approval, list selection and segmentation, and deployment of channel marketing campaigns with a focus on email
• Explore and evaluate AI features and tools to improve campaign processes, enhance targeting and personalization, and drive operational efficiencies
• Influence and support channel execution process standards (e.g., timelines, template design, data collection, and refinement) across Synchrony Marketing processes
• Liaise with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity)
• Drive the re-imagination of channel execution, transforming to become more flexible, and agile
• Scrum Master of Pod; runs stand-ups, assigns workload, trains Pod members on portfolio nuances, and ensures completion of all work
• Manage, train & mentor/coach team members to ensure competency in multi-channel execution, career growth pathing and enhance performance
• Act as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies)
• Manage project initiatives as assigned (e.g., temporary resources, supplier/agency reviews, platform upgrades, client initiatives, cross-channel strategy)
• Manage file selection and segmentation of Synchrony channel marketing campaigns and facilitate accurate execution of 'file only' requests
• Collaborate with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval
• Work within designated email platforms to build and launch email marketing campaigns, adopting AI features to streamline build processes and improve campaign effectiveness
• Audits high complexity and/or flagged campaigns, including approving campaign requirements
• Shares campaign performance metrics back to client teams and account managers for continuous campaign improvement
• Investigate, develop, and champion pilot strategies for next-generation channel optimization
• Ensure all campaigns meet required campaign documentation requirements
• Drive advancement and adoption of responsive design for mobile optimization
• Ensure adherence to purchase order and invoice management procedures
• Drive continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention

Requirements

• Bachelor’s degree with 5+ years of experience with the financial services industry or Marketing or Digital experience in lieu of degree; overall 7+ years of experience with the financial services industry or Marketing or Digital experience
• Minimum 5+ Years of email & 1 year of direct mail campaign execution experience, with hands-on experience of building and deploying commercial emails leveraging Agile methodology
• Minimum 5+ years of experience with the enterprise email service platform: Zeta/SFMC (Workflow Automation, Channel path optimization, Experience Builder, Propensity & Moment scoring, etc)
• 5+ years of experience working with US stakeholders and cross-functional teams
• Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
• Strong project management skills, attention to detail, and ability to work under tight deadlines
• Agile SAFe Scrum Master certified and following agile practices in their current process
• Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
• Strong Change Management skills
• effective communicator, good at holding "crucial conversations" with clients and internal partners
• Strong written & verbal communication skills
• Good team player

Benefits

• best-in-class employee benefits
• programs that cater to work-life integration and overall well-being
• career advancement and upskilling opportunities