Marketing Automation Specialist II

Role Overview

• Build and manage marketing automation workflows (email, SMS, WhatsApp, Trigger Links, Webhooks) to support campaigns and lead nurturing
• Execute and schedule email, SMS, and WhatsApp campaigns, ensuring personalization and accuracy
• Assist in setting up landing pages, forms, and integrations within marketing automation tools
• Perform A/B testing on emails subject lines, content, and timing to drive higher engagement and conversion
• Monitor campaign performance and track results against defined KPIs
• Collaborate with the Marketing Content Coordinator and Content Manager to ensure campaign assets (copy, graphics, automations) are ready for launch
• Stay updated on marketing automation best practices and new platform capabilities

Requirements

• Bachelor’s Degree in Business, Marketing, Communications, or related experience.
• 2+ years of Marketing Operations, Digital Marketing, Agency Marketing or related experience.
• 2+ years working with automation CRM software (HighLevel, ActiveCampaign, Keap, Hubspot) preferred.
• At least 2 years working with email marketing software (MailChimp, ActiveCampaign, Constant Contact, etc.) preferred.
• Prior or current SaaS experience is required to be successful in this role.
• A high attention to detail and project management aptitude is required.
• Strong collaboration, time-management and prioritization skills are critical to the success of this role.
• The ability to build and maintain strong relationships internally with teams.
• Demonstrated approach to problem solving and conflict management.
• Must be a go-getter, not afraid to ask questions, and take accountability.
• Must be a quick learner and willing to take on challenging tasks.
• Excellent verbal and written communication skills.
• Initiative to find the resources needed to be successful in this role.
• Logical/sequential thinker with the ability to work collaboratively to solve problems.
• Must be a quick learner and willing to take on challenging tasks.
• Proven ability to work independently.
• Strong technical and analytical skills used to drive decision making and report effectiveness.
• Strong interpersonal skills to effectively work within the team.