Founding GTM Lead

Role Overview

• Own DELLI's go-to-market motion and build the engine that brings a thriving community of brands onto the platform.
• Run the full journey end-to-end, sourcing, qualifying, demoing the DELLI AI solution, and bringing brands on board across all our channels: our own community on delli.market, referrals, events, and outbound.
• Track what each channel actually produces, lean into what's working, and let go of what isn't.
• Nail the messaging and craft the assets that make brands lean in: the demo, the visuals, the story of a maker whose business was transformed by DELLI.
• Define who we're for, and bring exactly the right brands in at the right moment.
• Keep the pipeline healthy and the numbers honest, and run pricing and willingness-to-pay experiments alongside the founder.
• Stay close to both the community of makers and the team building DELLI's agentic AI, letting what you hear shape the product as much as the pitch.
• Write the playbook: the brands we serve, the moments that land, and the approach the next people will build on.

Requirements

• Proven experience taking a B2B product from early traction to a repeatable, growing book of customers, ideally as an early or founding commercial hire.
• A builder's mindset with a bias toward action: this is for someone who'd rather hand-pick the first community of brands and learn fast than wait for a perfect system.
• Genuine fluency across product ↔ problem ↔ industry: you can hold a real, useful conversation with a scaling food brand about the operational chaos they live with.
• A natural partner to the people you work with: you build relationships and community, not transactions.
• Strong commercial instinct and a love of winning: you treat the mission like it's your own business.
• Sharp messaging and storytelling ability: you can turn the DELLI AI solution into a reason to believe.
• A natural curiosity for product and a feel for AI: you've worked closely with engineers in a SaaS or AI-native team, and you see the product as your most exciting asset, not someone else's department.
• Comfort in ambiguity, shaping the problem as much as the solution.
• Discipline with pipeline and data: you make confident calls because the numbers back you.
• Experience working with independent food & drink or consumer brands, and a feel for their world.
• Familiarity with the tools these brands wrestle with (Xero/QuickBooks, inventory systems like Unleashed or Breww, 3PLs).
• Early-stage SaaS or AI-native experience, and a real interest in how agentic AI is changing the way businesses run.
• A "make it faster, better" instinct for processes and systems.
• Comfort running lightweight pricing and channel experiments.

Benefits

• Founding-level impact: you define the go-to-market motion, the messaging, and the commercial foundations from the start.
• True ownership: the first community of brands is yours to build, and the playbook is yours to write.
• Small, senior team: low ego, high agency, real collaboration with the founder.
• Frontier work: be commercially close to one of the most interesting agentic AI products being built today, and shape how it lands with real makers.
• Purpose that matters: your work directly supports independent businesses and creative livelihoods.
• Top-tier backing: supported by Balderton Capital and HV Capital, building with long-term conviction.
• Competitive salary and meaningful early-stage equity