Manage, develop, and expand an existing portfolio of channel partners across the Benelux
Develop and execute go-to-market strategies with and through partners to maximise revenue potential across your territories
Identify, prospect, and onboard new referral and implementation partners, evaluating their suitability for strategic collaboration and continuously assessing market trends to uncover new opportunities
Provide deal support and negotiation expertise for both new and existing partners, acting as the commercial bridge between the company and the partner’s team
Build and maintain deep, trust-based relationships with partner sales and consulting teams
Build and own a thorough annual business plan, detailing markets, activities, and milestones to meet sales and lead generation objectives
Articulate the company value proposition across the full product suite to partners and prospects
Represent the company at partner events, industry conferences, and meetups across your region
Maintain accurate and complete opportunity data in Salesforce

Bachelor’s degree plus at least 5 years of relevant experience in a commercial role — channel sales, direct sales, account management, or business development — or equivalent education and experience
Experience working in a SaaS business
Proven track record of managing and growing a portfolio of accounts or partners over time
Experience generating new business through structured outbound prospecting, events, and referral networks
Commercially driven: you understand pipeline metrics, close rates, and recurring revenue, and you know how to move deals forward
Strong communicator — clear, confident, and credible with partners, sales teams, and senior stakeholders
Demonstrates clear behaviours around integrity, curiosity, self-driven initiative, collaboration, and relationship building
Willingness and ability to travel across Europe for partner meetings and events
Fluent in English and Dutch

Channel Sales Manager

Key skills