Senior Social Media Manager

Role Overview

• You own the content plan for Instagram, TikTok and LinkedIn — from planning and briefing to publication.
• You brief and coordinate our Creative Team, Motion designers, marketing colleagues and other stakeholders.
• You manage our community at scale and actively engage with comments, DMs and user-generated content.
• You oversee influencer and UGC collaborations end-to-end — from selection through briefing and content review to performance tracking.
• You coordinate paid-social storytelling together with the UA Manager and ensure alignment between organic and paid activities (without direct responsibility for paid ads).
• You measure and report relevant social KPIs weekly and monthly — reach, engagement, follower growth as well as app-install and tip-team attribution.
• You work closely with Legal to ensure compliance with regulatory requirements (especially GlüStV, GGL) without restricting creative approaches.
• You are on-site for major brand activations to produce content and generate maximum attention.
• You identify and test new channels such as Pinterest, Reddit and others.

Requirements

• At least 5 years of experience in social media management.
• Ideally 3+ years with channel responsibility for a German B2C consumer brand.
• Proven success in generating measurable app installs or user acquisition through organic and influencer-driven initiatives — not just reach.
• Experience managing influencer and creator collaborations with clearly measurable results.
• Demonstrable growth of organic channels (portfolio / case studies required).
• Solid platform expertise in at least two of the following: Instagram, TikTok, LinkedIn.
• Strong analytical skills in interpreting engagement, attribution and conversion data and building meaningful dashboards.
• Experience collaborating with Creative teams (video, design, copy).
• Hands-on experience in video editing (e.g., CapCut, Premiere, basic After Effects knowledge).
• Native-level German in spoken and written form, including strong copywriting skills.

Benefits

• Competitive salary and trust-based/flexible working hours.
• 30 vacation days per year.
• 2 additional company holidays (Dec 24, Dec 31).
• Generous learning and development budget.
• Distinctive team events.
• Innovative benefits program.
• Open, honest and direct communication.
• A feedback meeting every quarter to grow together.
• Everything you need for your workday: MacBook, headphones, and more.
• A modern and inspiring workspace in Berlin or in Konstanz on Lake Constance.
• One learning day per month and a generous development budget for your personal growth.
• Buddy program: an experienced teammate supports you from day one to help with onboarding.