Social Media Manager (Marketing Manager)

HomeServices of America is seeking a Marketing Manager for Content who will plan, direct, and implement strategic internal and external content and communications. This role involves managing social media content, overseeing marketing programs, and training staff to enhance the company's communication strategies.

Responsibilities:

• Develop and manage social media content calendar and assist with marketing and corporate communications plan. Write, approve, manage production and distribution of all internal/external communications associated with this plan. This includes social media content calendars, internal newsletters, blogs, email campaigns, sales presentations, case studies, and sales partner direct mail newsletters
• Script, direct, and film content for short-form and long-form video content. Edit videos for social media and short-form content
• Strategize and assist with implementation of leadership and executive social media and video content
• Assist with training webinars, marketing/recruiting videos and other multimedia content
• Direct the development and maintenance of all social media. Develop and implement content and creative solutions for the corporate profiles and assist with branch office profiles
• Assist with the supervision of marketing, advertising and promotion within the department. Coordinate work of outside agencies, freelancers and vendors and administers appropriate marketing and advertising programs
• Assist with the preparation of budget proposals, estimate expenditures connected with advertising and marketing programs, review all costs connected with approved programs and manages to budget
• Analyze cost and effectiveness of all forms of media associated with communications programs and recommend media to be used
• Manage the editorial calendar and monitor trends throughout the year
• Oversee reputation management of brand in social media
• Develop and monitor content for adherence to the brand voice, style and tone
• Plan and direct the design of creative materials. Secure, where appropriate, legal approval for all advertising and sales promotional materials
• Work with design and digital experts in creating content that improves SEO
• Assist in promotion of company special events (including conventions, external and internal events) and development of marketing programs to support these events
• Participate in sales meetings to correlate marketing and social media with sales activities. Promote new and existing marketing programs throughout the appropriate areas of Company
• Perform other duties as requested or as needed to fulfill the purpose of the job

Requirements:

• Bachelor's degree in marketing, communications, business administration, journalism, or related field; or equivalent work experience
• Four to six years of communications/marketing experience
• Two to three plus years of managing and executing social media strategy
• Two plus years of demonstrated supervisory experience
• Strong personal computer skills
• Excellent oral and written communication skills, including presentation skills
• Strong knowledge of major social media platforms, editing tools, best practices, and trends
• Proven ability to edit writing and proofreading content
• Proven ability with copywriting for marketing messages, taglines, etc
• Project management skills; ability to prioritize and handle multiple issues and projects concurrently
• Organizational skills
• Strong and proven ability to hit deadlines
• Effective interpersonal skills and leadership abilities
• Effective analytical, problem-solving and decision-making skills