Product & Cross-Sell Marketing Manager – B2B

Role Overview

• Develop and lead the global product and cross-sell marketing strategy aligned to B2B growth priorities
• Own cross-sell strategy for the B2B customer base – identifying, prioritising and activating opportunities to increase multi-product penetration and revenue from existing customers
• Build cross-sell frameworks by region, customer segment and product scenario, prioritising based on commercial value and conversion likelihood
• Work closely with Customer Lifecycle Marketing to align cross-sell timing, segmentation, readiness signals and communication sequencing
• Partner with Sales and Customer Success to identify cross-sell opportunities ahead of renewal and support coordinated expansion strategies
• Collaborate with Product Development teams to understand roadmap priorities and translate these into clear internal and external marketing actions
• Lead product positioning and messaging development for relevant B2B products, ensuring clarity and commercial relevance for school and district decision-makers
• Own internal go-to-market readiness for product updates and launches – making sure key stakeholders know what's changing, why it matters and how to talk about it
• Develop customer-facing product communications and launch plans in collaboration with Customer Lifecycle, Demand Generation and regional teams
• Lead strategy and planning for global product-led events, such as World Maths Day, ensuring strong cross-region alignment
• Partner with Demand Generation to translate product value propositions into prospect-facing campaigns and content opportunities
• Lead the development of a structured customer advocacy engine – including case studies, references, awards entries and school champion programs
• Partner with Data and Marketing Operations to define reporting needs and performance views that assess product interest and cross-sell effectiveness
• Manage workflow, priorities and cross-functional collaboration across a lean team structure.

Requirements

• 8+ years' marketing experience, with significant time in product marketing, go-to-market, customer marketing or related B2B roles
• 3+ years in a senior product marketing or growth-oriented role – ideally in EdTech, SaaS, subscription or education
• Demonstrated experience developing product positioning, messaging and launch plans for customer-facing and internal audiences
• Experience translating product roadmap priorities into commercially relevant marketing campaigns and communications
• Proven track record working across cross-functional teams including Product, Sales, Customer Success, Demand Generation and Data
• Experience developing or supporting cross-sell, portfolio growth or customer expansion initiatives using customer or campaign data
• Experience supporting go-to-market activity across multiple products, markets or regions, balancing global consistency with local relevance
• Experience managing direct reports or coordinating work through matrixed teams is advantageous
• Marketing qualification or relevant equivalent.

Benefits

• 3 extra "purpose days" of paid leave each year
• Paid parental leave
• Complimentary access to all our learning products