Senior Product Marketing Manager
United States of America
Full Time
2 hours ago
Visa Sponsor
Key skills
Product MarketingB2B SaaSGo-to-market strategyPortfolio storytellingMarket intelligenceBuyer journey designStrategic storytellingGoAISaaSLeadershipProduct ManagementCommunicationCollaborationPresentation SkillsSales
About this role
Advantage Group International is a global intelligence partner transforming B2B collaboration through AI-powered insights. They are seeking a Senior Product Marketing Manager to build and execute the product marketing discipline for their B2B SaaS products and data platforms, focusing on defining positioning, messaging, and go-to-market strategies.
Responsibilities:
- Build and lead the foundation of product marketing across Advantage’s portfolio — defining core frameworks, processes, and standards
- Develop clear, differentiated positioning and messaging for each product and for the integrated Advantage platform
- Partner with Product Management and Research to shape roadmap narratives, validate market needs, and influence prioritization
- Lead go-to-market strategy and launch execution for new products, features, and platform releases
- Create sales enablement materials, including pitch decks, one-pagers, and case stories that translate data into customer value
- Conduct competitive and market analysis to inform positioning, pricing, and customer segmentation
- Collaborate with global Marketing to align demand generation campaigns and thought leadership to product goals
- Represent the voice of the customer and market, ensuring AGI’s narrative resonates with client needs and opportunities
- Establish metrics to measure marketing impact, adoption, and product engagement
Requirements:
- 6+ years of experience in Product Marketing for B2B SaaS or enterprise technology
- Proven ability to create and scale GTM strategies across multiple products or portfolios
- Experience in portfolio storytelling — crafting a unified value narrative across multiple offerings
- Exceptional communication and presentation skills; ability to translate technical or research-driven products into compelling business stories
- Strong collaborator with cross-functional leadership experience in global or matrixed organizations
- Adept at independent execution — balancing strategic thinking with hands-on delivery
- Familiarity with market intelligence, segmentation, and buyer journey design
- Data-driven mindset, comfortable using insights to refine messaging and GTM tactics