Marketing Manager

Role Overview

• As US Marketing Manager, your mission is to make sure Joko's brand, campaigns, and content truly connect with American consumers.
• You will own end-to-end US-facing marketing execution (from CRM content production to campaign localization to merchandising) while staying tightly integrated with our Europe-based Marketing team.
• You will be the voice of the American user inside Joko, and the voice of Joko in the US market.
• You will write, produce, and ship localized email, push, and in-app content across the full customer journey (transactional, lifecycle, and promotional).
• You will design and adapt email visuals to match the content you create.
• You will define behavioral and transactional segmentation strategies so the right users hear from us at the right time.
• You will work with the Campaign & Merchandising team to adapt our campaign roadmap to the US retail calendar.
• You will bring sharp, opinionated insight on American shopping behavior and cultural nuance back to the Marketing team, informing not just your own work, but how the whole team thinks about the market as we scale internationally.

Requirements

• You have 3 to 5 years in consumer marketing, ideally in a high-growth tech or e-commerce environment, with a track record of owning CRM content end-to-end.
• You have significant professional or lived experience in the US. You understand American consumer behavior, retail cycles, and cultural nuances at a level that translation alone cannot reach.
• You write and ship content for email, push, in-app, and web that actually resonates — not generic copy, but messaging that converts and feels native to the audience.
• You use tools like GPT, Claude, Gemini, and Perplexity daily to scale content production while keeping it sharp and on-brand. You have strong opinions about what works and what does not.
• You read campaign data fluently and translate it into smart, opinionated marketing decisions — not just reports.
• You are comfortable in CRM platforms like Customer.io or Braze, no-code site tools like Webflow, and design tools like Figma. You do not wait for someone else to ship.
• You are a self-starter who can own multiple workstreams in parallel without dropping the ball. You thrive in a fast-paced, high-ownership environment.
• You are fluent in English, both written and spoken.

Benefits

• Flexible remote: If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
• Work from anywhere: Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year.
• Top-market compensation
• Equity for everyone with the chance to own a piece of what you build
• Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
• Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings
• Contribution to your ClassPass subscription
• 8-week leave paid 100% for the second parent
• …and much more, check the full list here!