Own positioning and messaging for SPREAD's platform, turning engineering intelligence into value propositions that land with top engineering leaders.
Build and maintain competitive intelligence across the PLM and engineering data landscape and turn it into battle cards and objection-handling guides that Sales uses daily.
Create sales enablement assets that shorten enterprise sales cycles and improve win rates.
Partner with Product and Engineering on go-to-market for product releases, connecting every launch to a measurable customer outcome.
Develop thought leadership content that builds credibility with deeply technical audiences.
Partner with Growth and GTM Ops on campaign messaging and account targeting so demand gen speaks the right language to the right pain points.
Represent SPREAD at industry events and customer conversations where engineering leaders expect a peer-level discussion about their domain.

5+ years in B2B product marketing or technical product management for enterprise software or complex technical products, with hands-on ownership of positioning, messaging, and go-to-market.
Technical fluency through an engineering or technical degree, or through deep experience managing or marketing highly technical products.
You can hold a credible conversation about data architectures, PLM tool landscapes, or software-defined product development.
Experience building sales enablement for complex enterprise deals (€100K+ ACV, 6-12-month cycles, multi-stakeholder buying committees).
Strong competitive intelligence instinct.
AI-native working style.
Identity as a product marketer.
Native or near-native English. Working-level German minimum.

Mobility and wellbeing support through a Deutschlandticket mobility budget, bike-leasing and an Urban Sports partnership.
Time off and flexibility with 30 vacation days, workation options, and one paid volunteering day per year.

Senior Product Marketing Manager – f/m/d

Key skills