You translate D2C strategy into concrete creator goals by market and category — so specific that the Influencer Marketing team can work with them directly.
You dive deep into performance: which creators are growing, which markets are underperforming relative to their potential, and which categories are under‑activated. You know the answers and what follows from them.
You keep the strategic cadence running: reviews with the Influencer Marketing team, sessions with top creators, and alignments with international markets. Each moment leads to decisions, not status updates.
You spot risks early: dependency on individual creators, an imbalanced category mix, or markets that are drifting. You flag issues and take action.
You help build our creator platform: tools, frameworks, and reporting that bring our team and creators to a state‑of‑the‑art level.

4–6 years of professional experience in Marketing, Strategy, Consulting, or D2C, ideally with exposure to consumer goods, e‑commerce, or creator marketing.
You think analytically and commercially. Excel is your tool — you build analyses, not just reports.
You translate complex data into clear recommendations and stand behind them, including when presenting to senior stakeholders.
Social‑media‑savvy and up to date. You spend significant time on Instagram and TikTok and live creator dynamics daily.
You enjoy working in the engine room: building structures, cadences, and frameworks. Not just a pure strategist, but someone who makes things happen.
You are strong in relationship management. You can challenge constructively without alienating others — a central voice for the Influencer Marketing team.
Fluent in German and English.

Creator Growth & Insights Manager

Key skills