Key skills
AnalyticsA/B TestingCommunicationRemote Work
About this role
Role Overview
- Plan, build, launch, and manage paid advertising campaigns on Facebook and Instagram
- Develop and test ad copy, creatives, audiences, and targeting strategies
- Monitor campaign performance daily and optimize for key metrics (CPL, ROAS, CTR, CPC)
- Conduct A/B testing on ads, audiences, and landing page combinations
- Manage and allocate ad budgets effectively to maximize ROI
- Generate regular performance reports with actionable insights and recommendations
- Collaborate with internal team members to align ad strategy with the referral program goals
- Stay current on Meta advertising policies, algorithm updates, and best practices
Requirements
- Minimum 2 years of hands-on experience managing Meta (Facebook/Instagram) ad campaigns
- Proficiency with Meta Ads Manager, Business Manager, and Meta Pixel
- Strong understanding of audience targeting, lookalike audiences, and retargeting strategies
- Experience with campaign objectives including lead generation, conversions, and awareness
- Ability to interpret analytics data and translate findings into optimized strategies
- Excellent written and verbal English communication skills
- Highly organized, self-directed, and able to meet deadlines independently
- Experience in legal industry or law firm marketing is a plus
- Willingness to work in US time zones (PST, EST, CST).
- High school diploma or equivalent.
Benefits
- Permanent remote work setup
- Competitive starting rate paid in USD
- Internet Allowance
- HMO insurance (PH)
- Retirement Fund
- Paid US holidays
- Paid Vacation and Sick Leaves