Develop, configure, and optimize campaigns and journeys in Salesforce Marketing Cloud.
Create and manage marketing automations for multiple communication channels.
Implement and maintain customer journeys using Journey Builder.
Configure audience segmentations and personalization strategies.
Develop and monitor email marketing campaigns.

Strong experience with Salesforce Marketing Cloud.
Advanced knowledge of: Journey Builder, Email Studio, Automation Studio, Contact Builder, Audience Builder, Mobile Studio.
Experience creating and managing multichannel campaigns.
Knowledge of audience segmentation and personalization of communications.
Hands-on experience with marketing automations and customer journeys.
Experience with SQL for querying and manipulating data within the platform.
Knowledge of deliverability best practices and campaign performance optimization.
Ability to work consultatively with business stakeholders.

Salesforce Marketing Cloud Consultant – Mid-level

Key skills