Marketing Specialist

Role Overview

• Collaborate with the Marketing Manager to develop and implement comprehensive advertising campaigns and strategies (online and offline)
• Plan and support promotional events and contests
• Maintain cross-marketing partnerships with other companies
• Create and share content on social media
• Optimize websites for search engines
• Analyze web traffic data
• Conduct customer surveys to gain better insights into market segments
• Coordinate with organizational teams to develop and standardize the company's digital assets
• Monitor the performance of digital assets and provide recommendations to improve performance
• Research digital trends and marketing technology tools aligned with digital marketing strategies and provide implementation recommendations
• Work with internal partners to align digital marketing strategies with overall marketing and corporate objectives
• Support the development of strategies to build durable digital connections with our global offices
• Oversee the organization's online marketing strategy by planning and executing digital marketing campaigns
• Identify trends and insights
• Plan and maintain the company’s ongoing social media presence (Facebook, Instagram, LinkedIn, etc.)
• Actively shape our tone to deliver compelling brand and product messaging to our target audience
• Collaborate with internal partners to create storytelling opportunities and produce content about our brand, products and technologies
• Be responsible for our PR strategy and communication with external partners and agencies worldwide
• Coordinate and prepare executive participation in conferences and events, including speaking engagements
• Take responsibility for our social media accounts; contribute to creating fresh and persuasive copy for other marketing channels

Requirements

• Excellent communication and interpersonal skills
• Strong knowledge of B2B technology, international trade, software and ERP
• 5+ years of PR or corporate communications leadership experience
• Proficient in writing content for multiple digital formats — emails, articles, blog posts, social media updates, sales collateral, infographics and others
• 5+ years of experience in PR & Marketing

Tech Stack

• ERP

Benefits

• Individual onboarding and training in a dynamic work environment
• Opportunities to shape and grow within a globally active company
• Performance-based compensation
• Interesting projects and rapid assumption of responsibility
• Open communication and short decision-making paths characterize daily work
• A committed and cooperative team is looking forward to working with you