Biz2Credit is a leading digital lending platform for small businesses, and they are seeking a Digital Marketing Strategist to manage their paid media campaigns. The role involves end-to-end management of campaigns, translating business goals into strategies, and working closely with various teams to optimize performance and budget allocation.
Responsibilities:
- End-to-end management of paid media campaigns across Google Ads (Search, Display, PMax), Meta, and LinkedIn — including build, launch, optimization, and budget pacing
- Audience strategy: segmentation, targeting, and retargeting across platforms using first-party data, intent signals, and lookalike modeling
- Landing page and conversion alignment: work with web/design to ensure paid traffic converts efficiently; own the feedback loop between ad creative and landing experience
- Campaign briefs: translate business objectives and audience insights into structured briefs for creative, content, and operations teams
- Performance reporting: build dashboards, track KPIs (CPL, CPA, ROAS, LTV), identify trends, and surface actionable recommendations on a defined cadence
- Budget stewardship: manage spend pacing, allocate budget across channels and campaigns, and flag efficiency issues proactively
- Channel expansion: evaluate and test emerging channels (programmatic, content syndication, intent-based platforms like Bombora or G2) on a structured test-and-learn basis
- Agency/vendor management: where external partners are in the mix, serve as the internal POC who can actually QA their work
Requirements:
- 3–5 years of hands-on paid media experience, with demonstrated results in lead generation for financial services, SaaS, or an SMB-facing B2C product (a mix of agency-side and in-house experience is preferred)
- Platform fluency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager — you can build and manage campaigns directly, not just review agency decks
- Analytical rigor: comfort with GA4, data studio/Looker, Excel/Sheets; ability to work with raw data and build your own reporting
- Experience managing monthly/quarterly budgets with documented performance outcomes
- Familiarity with HubSpot or Salesforce for lead tracking and campaign attribution
- Strong written communication: you can write a campaign brief, a stakeholder update, and a test hypothesis with equal clarity
- Understanding of the full funnel — how paid media integrates with SEO, content, email, and sales handoff
- Experience in financial services, fintech, or SMB-focused marketing
- Familiarity with programmatic buying, content syndication, or intent-based platforms
- Google Ads and/or LinkedIn Marketing Solutions certification
- Experience managing or directing agency partners rather than just executing alongside them