Performance Marketing Specialist

Groot Emaus | 's Heeren Loo is seeking a Performance Marketing Specialist for a part-time, remote position focused on digital campaign planning and execution. The role involves monitoring performance metrics across various channels and collaborating with stakeholders to align campaigns with organizational goals.

Responsibilities:

• Conducting audience and competitor analysis
• Collaborating with internal stakeholders to align campaigns with objectives
• Preparing clear performance reports and insights
• Testing new channels, creatives, and messages
• Managing budgets efficiently
• Ensuring campaigns follow ethical, privacy, and brand guidelines

Requirements:

• Strong Communication and Customer Service skills to engage internal stakeholders, respond to inquiries, and translate performance insights into clear recommendations
• Proficiency in Market Research and Marketing Strategy to analyze audiences, competitors, and trends and to design effective performance marketing plans
• Understanding of Sales and lead-generation processes to align campaigns with conversion goals and support revenue and engagement targets
• Experience with digital advertising platforms (e.g., Google Ads, Meta Ads), web analytics tools (e.g., Google Analytics), and basic A/B testing
• Ability to interpret data, create concise reports, and make evidence-based optimization decisions
• Organized, self-directed work style suitable for a remote, part-time environment, with reliable access to required technology
• Relevant education or equivalent experience in marketing, business, communication, or a related field
• Experience in healthcare, social care, or non-profit environments is an advantage