Assistant Manager, Branded Entertainment, Digital Content

Role Overview

• Lead development of strategy and content for initiatives that support GM Brand adjacencies, across owned and paid channels, including website, social, and related media touchpoints.
• Manage content planning, updates, approvals, and execution in partnership with internal teams and agency partners, helping ensure an effective and consistent brand experience.
• Write and develop creative briefs that translate business goals and brand strategy into clear content direction.
• Provide strategic, actionable feedback on creative, content, and internal partner deliverables to maintain brand integrity and improve overall effectiveness.
• Partner with agencies and internal/external partners to support branded entertainment properties, product integration opportunities, and storytelling programs that align with GM and vehicle brand objectives.
• Coordinate cross-functional stakeholders to keep projects on schedule, align deliverables, and ensure smooth execution.
• Help identify relevant opportunities (for paid and product placement integrations) across entertainment, music, gaming, sports, and other audience passion points that can support vehicle brand activations and content programs.
• Track content and program performance, using analytics and reporting to inform optimization and share recommendations with stakeholders and leadership.
• Maintain tools, processes, and governance practices that support strong brand execution across digital channels and partner-led content.
• Stay current on digital marketing, content, website, and entertainment trends, including new technologies that can improve workflows and creative output.

Requirements

• Bachelor’s degree required.
• At least 5 years of experience in brand marketing, content development, brand partnerships, or related fields.
• Experience managing agencies and reviewing work across various media channels, with a strong understanding of what makes content effective.
• Strong writing and communication skills, including the ability to create briefs, provide feedback, and present recommendations clearly to stakeholders.
• Familiarity with analytics and performance measurement across content and audience engagement programs.

Benefits

• GM offers a variety of health and wellbeing benefit programs.
• Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.