Digital Marketing Specialist

Role Overview

• Responsible for executing and optimizing Gandy Ink’s digital marketing initiatives through website management, SEO, AEO, paid digital advertising, and performance analytics.
• Manage and maintain website content, including creating, editing, and updating web pages and landing pages.
• Execute and optimize SEO and AI Search Optimization initiatives to improve visibility across traditional search engines and AI-powered search experiences.
• Conduct keyword, topic, and content research to identify opportunities for organic growth.
• Optimize website content, metadata, page structure, internal linking, and other on-page SEO elements.
• Manage paid digital advertising campaigns across Google Ads, Meta Ads, and other approved platforms.
• Monitor and optimize campaign performance through ongoing testing, audience targeting, budget management, and performance analysis.
• Track, analyze, and report on key digital marketing performance indicators.
• Develop and maintain digital marketing dashboards and reports to provide visibility into marketing performance and growth opportunities.
• Monitor website performance and identify opportunities to improve user experience, lead generation, and conversion rates.
• Collaborate with the Marketing Department to obtain creative assets and ensure consistent brand representation across digital channels.
• Support strategic growth initiatives through data-driven recommendations and execution.
• Stay current on digital marketing trends, search engine updates, AI search developments, advertising platforms, and industry best practices.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred.
• 3+ years of experience in digital marketing, SEO, paid advertising, website management, or a related field.
• Experience managing Google Ads and Meta advertising campaigns.
• Strong understanding of SEO principles, keyword research, content optimization, and search performance analysis.
• Understanding of AI Search Optimization and how content is surfaced through AI-powered search experiences.
• Experience working with website content management systems (CMS).
• Proficiency with Google Analytics (GA4), Google Search Console, and digital marketing reporting tools.
• Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
• Experience tracking, measuring, and reporting marketing KPIs and campaign performance.
• Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously.
• Strong written and verbal communication skills.
• Ability to work independently while collaborating effectively across departments.
• Detail-oriented with a focus on accuracy, continuous improvement, and results.