Social Media Manager

Role Overview

• Develop and execute the organic social media strategy across all Blueroot Health brands
• Own the social content calendar across primary platforms (Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn)
• Write, script, and storyboard social content
• Direct outside agency partners on content production, video editing, and creative execution
• Produce light-weight content directly when needed
• Manage day-to-day publishing, scheduling, and platform-native posting across all brand accounts
• Build and run the community management program
• Partner closely with the Influencer & Affiliate Manager
• Curate from the central UGC library and make editorial decisions
• Track and report on social performance using KPIs
• Maintain social brand guidelines, voice documents, and content libraries

Requirements

• Minimum of 4 years of professional social media experience
• At least 2 years managing organic social for a DTC, e-commerce, or CPG brand
• Demonstrated track record of growing audiences and engagement on Instagram and TikTok
• Strong writing skills with the ability to flex voice across multiple brands
• Comfort producing light-weight content directly when needed
• Proven experience briefing and managing external creative agencies or production partners
• Strong attention to detail, organization, and the ability to manage multiple brands, partners, and deadlines in a fast-paced environment
• Working proficiency with a social management / scheduling platform (e.g., Sprout Social, Later, Dash Hudson, Hootsuite)
• Comfort with native platform analytics and the ability to synthesize data into clear recommendations
• Fluency in Excel
• Self-directed work ethic and ability to operate independently

Benefits

• Ability to travel occasionally for business needs including attending meetings, trainings, content shoots, or company events
• Sitting for long periods of time
• Repetitive tasks such as typing and extended periods of computer screen time
• Handling stress with composure