Lead Social Media Manager

Role Overview

• Create, maintain, and execute comprehensive social media content calendars across all platforms
• Coordinate content scheduling and publishing using Sprout Social
• Ensure consistent posting cadence and optimal timing for our audiences
• Plan content themes around developer events, product releases, and industry trends
• Manage content approval workflows and deadlines
• Develop technical content that resonates with software developers, engineers, and technical decision-makers
• Create tutorials, code snippets, technical tips, and developer-focused educational content
• Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
• Collaborate with engineering teams to highlight technical innovations and features
• Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube
• Monitor developer communities and engage in relevant conversations
• Optimize posting times and content formats based on developer audience behavior
• Track and analyze content performance with focus on developer engagement metrics
• Prepare weekly and monthly performance reports
• Identify high-performing content types and optimize future posts
• Measure employee advocacy program effectiveness
• Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices
• Create ready-to-share content for team members across all levels
• Manage social media presence for GitLab's executive suite, including content creation and coordination
• Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities
• Coordinate executive amplification strategies for key company initiatives
• Train and support team members on social media best practices and brand guidelines

Requirements

• 8+ years of social media marketing experience in a B2B SaaS or Software company
• Experience creating content for technical or developer audiences
• Proven experience with social media management tools, specifically Sprout Social
• Track record of managing content calendars and meeting publishing deadlines

Benefits

• Benefits to support your health, finances, and well-being
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and Development Fund
• Parental Leave