Key skills
AILeadershipSales
About this role
Role Overview
- Develop product-led growth.
- Optimize existing acquisition channels.
- Identify and create new channels.
- Own organic and AI-era discovery.
- Align with existing sales motion.
Requirements
- 8+ years in sales, marketing, or demand generation, with at least 3 years in a senior leadership capacity.
- Background in ecommerce, retail tech, or consumer marketplaces.
- Direct experience at or with a major two-sided marketplace.
- Proven track record optimizing existing acquisition channels and creating new ones, across both B2B and B2C (or B2B2C) audiences.
- Demonstrated experience growing or scaling sales teams that acquire the SMB market.
- Hands-on command of SEO and working fluency in GEO and AEO.
- Strong product-led growth experience.
- Fluency in modern sales and marketing tooling (HubSpot, Klayvio, attribution platforms, SEO/SEM tools) and a track record of ROI-based decisions on spend and headcount.
- Availability for a fractional engagement with the intent and ability to convert to full-time.
Benefits
- Fractional engagement with a path to a full-time role
- Engagement designed to convert into full-time VP of Sales & Marketing role