Senior Marketing Manager

Role Overview

• Independently plan, implement and optimize performance marketing campaigns on Google Ads (Search, Display, YouTube) and Meta/Facebook Ads
• Continuously analyze campaign KPIs (CTR, CPA, ROAS, LTV) and derive concrete optimization measures
• Create and maintain campaign reports and present results to the management team
• Develop and test ad creatives, landing pages and A/B tests to optimize conversions
• Manage and expand additional digital channels such as TikTok Ads, programmatic advertising and affiliate marketing
• Work closely with content, design and product teams to develop cross-channel campaign concepts
• Monitor the market and competitors in the online gaming sector and identify new growth opportunities
• Manage campaign budgets and proactively report on variances

Requirements

• University degree in Marketing, Communications, Business Administration or equivalent qualification
• At least 3 years of professional experience in performance or digital marketing, ideally in the gaming or entertainment industry
• Proven expertise in independently managing Google Ads and Facebook/Meta campaigns
• Strong analytical skills and confident use of tools such as Google Analytics 4, Google Tag Manager and Meta Business Suite
• Experience with marketing automation tools (e.g. Funnel.io) is an advantage
• Creative in developing campaign ideas combined with a strong data-driven mindset
• Solid knowledge of tracking implementation (e.g. Google Tag Manager, pixel setup, conversion tracking) and experience handling user data in a GDPR-compliant manner
• Confident use of AI tools in a marketing context (e.g. ChatGPT, Claude, Jasper) and the ability to independently build AI-supported workflows and processes, for example for campaign copy, reporting, audience analysis or automating recurring tasks
• Understanding of consent management platforms (e.g. Cookiebot, OneTrust) and cookieless tracking alternatives (e.g. server-side tracking, Conversion API)
• Independent, structured working style and strong communication skills
• Very good German skills, both written and spoken; good English skills

Benefits

• Dynamic environment with flat hierarchies and fast decision-making
• Flexible working hours and remote work / home office
• Annual personal training budget
• Regular company events
• Fruit, beverages and meal subsidies
• Subsidy for the Deutschlandticket (German public transport pass)