Marketing Manager

Role Overview

• Develop and oversee marketing campaigns that support content initiatives, advertising partnerships, audience growth, and revenue objectives.
• Lead the market's marketing and promotional efforts while aligning initiatives with ESPN Cleveland and Good Karma's objectives.
• Collaborate with Content, Sales, Marketing, and Operations teammates to develop and implement marketing strategies, activation opportunities, and promotional initiatives that support partner success and fan engagement.
• Lead market events, partner activations, remote broadcasts, and promotional initiatives while ensuring exceptional fan and partner experiences.
• Develop creative marketing ideas, activation strategies, and promotional opportunities that help ESPN Cleveland partners and market initiatives achieve their goals.
• Lead, coach, and develop Marketing Event Supervisors and interns through recruiting, onboarding, training, and ongoing professional development.
• Oversee ESPN Cleveland's Internship Program and serve as the market's Teammate Ambassador, helping foster an engaging workplace culture aligned with Good Karma's values.
• Establish priorities, timelines, and workflows for marketing projects and initiatives while ensuring successful execution and alignment with market objectives.
• Oversee promotional contesting, including contest rules, compliance, fulfillment processes, and overall execution.
• Utilize AI tools and emerging technologies to improve marketing effectiveness, workflow efficiency, communication, and execution.
• Oversee marketing resources, promotional assets, activation materials, and vendor relationships to support market initiatives and operational readiness.
• Identify opportunities to improve processes, communication, collaboration, and execution across the market.
• Support market-wide initiatives, community engagement efforts, and special projects that contribute to brand growth and business success.
• Serve as a Good Karma ambassador by demonstrating the company's core values: Listen, Be Honest, Follow Through, Work Hard, Overdeliver, and Teamwork.

Requirements

• 2+ years previous experience in marketing, promotions, events, media, sports, or a related field
• Leadership experience with a demonstrated ability to coach, develop, and motivate teammates preferred
• Experience planning and executing marketing campaigns, events, promotions, and activations
• Demonstrated use of AI tools to improve workflow efficiency, communication, campaign execution, and project management while maintaining quality standards
• Strong project management, organizational, and time-management skills
• Excellent written and verbal communication skills
• Ability to manage multiple priorities and deadlines in a fast-paced environment
• Strong relationship-building and collaboration skills
• Ability to work independently while contributing positively to a team environment
• Exceptional attention to detail and commitment to high-quality execution
• Personal accountability, initiative, and willingness to accept and provide feedback
• Valid driver’s license required
• Ability to work evenings, weekends, and events as needed

Benefits

• health, dental and vision insurance
• Life Insurance
• STD
• LTD
• 401(k) Plan
• Dependent Care
• paid parental leave
• opportunities for salary growth increase with skills and responsibilities and meeting targeted goals