Global Marketing Manager

Anderson-Negele is an instrumentation company that provides hygienic instrumentation solutions for processors of food, beverage, and life sciences products. They are seeking a Global Marketing Manager to lead their marketing strategy and execution, driving commercial growth and brand positioning across key industries and global regions.

Responsibilities:

• Manage and develop a team of 3 global marketing professionals
• Set clear priorities aligned to commercial goals and growth initiatives
• Coach the team on digital execution, ownership mindset, and accountability
• Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts
• Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization
• Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency
• Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies
• Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making
• Lead campaigns, content, and communications across web, email, collateral, and events
• Manage trade shows, ABM programs, and sales enablement
• Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy
• Own marketing systems and reporting (HubSpot, Salesforce, analytics)
• Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution
• Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows
• Own the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead capture
• Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization
• Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation

Requirements:

• Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments
• Proven success in hands-on demand generation and digital marketing
• Experience in leading and developing small, high-impact teams
• Strong commercial mindset with the ability to link marketing to revenue outcomes
• Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities
• Ability to translate complex offerings into clear, compelling customer value
• Comfortable working in a fast-paced, evolving environment with a focus on impact
• Strong commercial mindset—links marketing directly to revenue impact
• Highly data-driven and analytical, with a focus on measurable outcomes
• AI-forward mindset to improve marketing productivity, analytics, and engagement
• Comfortable with technical products and industrial B2B environments
• Proven ability to drive demand generation and digital transformation
• Excellent cross-functional collaborator who brings alignment and clarity
• Bias for action with ability to operate in a lean, fast-paced environment
• Travel as needed for customer events, team meetings, trade shows, etc