Product Marketing Manager, Content

vCluster Labs is a venture-backed tech startup pioneering Kubernetes virtualization for the AI era. As a Product Marketing Manager, you will own the content strategy and drive go-to-market launches, translating technical concepts for various audiences to enhance sales and marketing efforts.

Responsibilities:

• Own the full content roadmap — customer testimonials, case studies, written guides, and video content. You source the stories, shape the narrative, and produce the final asset. You are not handing this off; you are shipping it
• Drive go-to-market launches for new features end-to-end — positioning, messaging, launch assets, and internal enablement — so every release lands with clarity and momentum
• Translate complex technical concepts about tenant clusters, Tenant Isolation, and AI infrastructure into battle cards, one-pagers, and pitch narratives that make the sales team faster and sharper in the field
• Partner with our ecosystem lead to develop content strategy for industry panels, partner spotlights, and events — making sure vCluster Labs shows up with a distinctive and consistent point of view
• Serve as the keeper of our messaging framework. Ensure every content asset — regardless of channel or author — reflects our brand, aligns to current business priorities, and speaks to the right buyer at the right stage

Requirements:

• Messaging and positioning depth: You have built or refreshed a messaging framework from scratch, and you can defend positioning choices with market evidence and customer insight, not just intuition
• Go-to-market launch experience: You have run launches end-to-end — from product brief to post-launch retro — and you know what it takes to create external signal in a crowded infrastructure market
• A portfolio that shows, not tells: Blogs, long-form guides, customer stories, video scripts, social content — your work is findable, high-quality, and speaks to a technical audience without losing a business buyer
• Sales enablement fluency: You have worked directly with sales teams to translate technical depth into buying clarity. You know what a good battle card actually does for a rep in a live deal
• Builder-phase experience: You have joined a company before the playbook was written and thrived. You know how to prioritize ruthlessly and produce output that punches above your team's size
• AI infrastructure background: Experience at or with AI Cloud providers, GPU infrastructure companies, or enterprise AI platform teams. You understand the buying dynamics and vocabulary that enterprise AI factory builders bring to a deal
• Developer and platform community fluency: You have marketed to platform engineering, DevOps, or Kubernetes-native audiences and know how trust is built in open-source ecosystems
• Team-building instinct: You have thought about how to scale a content and PMM function and have opinions about when and how to bring in the next hire