Senior Paid Media Manager

Role Overview

• Partner with the Global Growth Marketing leadership to ensure the paid media strategy is anchored to Sophos’ global demand generation priorities, campaign themes, and growth drivers.
• Translate global campaign briefs, messaging frameworks, and creative assets into Americas-specific paid media plans — adapting for local market dynamics, competitive landscape, and buyer behavior.
• Serve as the liaison to Americas regional marketing in global paid media planning cycles, contributing regional performance data, market insights, and channel recommendations that inform global strategy.
• Collaborate with peer paid media managers to share test results, channel learnings, and optimization playbooks, enabling the global team to move faster and smarter.
• Co-develop global paid media standards, governance frameworks, and reporting.
• Manage and optimize a multi-million dollar annual paid media budget with a disciplined, ROI-first approach to allocation across full funnel, campaigns, and audience segments.
• Track, and report on weekly, monthly, and quarterly KPIs for both the Americas and as an input to global reporting.
• Hands-on execution of paid digital campaigns spanning the full demand funnel: awareness, consideration, and conversion. Primary execution coverage for Americas while working as one of the global paid media managers.
• Work with agency partners and internal stakeholders to plan, launch, and optimize campaigns across paid search (Google Ads, Microsoft Bing), paid social (LinkedIn, Reddit, YouTube), programmatic display, and emerging channels such as podcasts and connected TV.
• Lead account-based marketing (ABM) integration with paid media, coordinating with the ABM and sales teams to reach high-value target accounts with precision and personalization.
• Develop audience segmentation strategies that align channels and creative to buyer personas, segments, and stages in the buying cycle.
• Manage and evolve retargeting programs to accelerate pipeline by re-engaging in-market accounts.

Requirements

• 6+ years of B2B paid digital marketing experience, with at least 3 years in a senior or lead individual contributor role at a B2B SaaS or cybersecurity company.
• Proven track record of building and scaling full-funnel paid media programs that generate measurable pipeline and revenue, not just top-of-funnel volume.
• Experience working within a global marketing organization — able to operate within a globally aligned strategy while adapting execution for a regional market.
• Deep, hands-on expertise in Google Ads, SA360 and LinkedIn Campaign Manager — including campaign build, audience targeting, bidding strategy, and optimization.
• Demonstrated ability to manage and optimize seven-figure annual paid media budgets with strong budget pacing and ROI accountability.
• Strong command of measurement and attribution: you understand multi-touch attribution models, can build custom reports, and can confidently translate data into strategic decisions.
• Experience with programmatic display and/or content syndication platforms (e.g., DV360, The Trade Desk, 6Sense).
• Fluency with marketing analytics tools: Google Analytics 4, PowerBI; and hands-on experience with a CRM (Salesforce).
• Experimental mindset: rigorous about A/B testing, documents learnings, and iterates rapidly.
• Understands how creative drives paid media performance and can scale structured creative testing to improve engagement, conversion, and business outcomes.
• Excellent written and verbal communication skills; able to translate complex performance data into clear executive narratives and cross-regional team communication.

Tech Stack

• Cyber Security

Benefits

• Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach.
• Employee-led diversity and inclusion networks that build community and provide education and advocacy
• Annual charity and fundraising initiatives and volunteer days for employees to support local communities
• Global employee sustainability initiatives to reduce our environmental footprint
• Global fitness and trivia competitions to keep our bodies and minds sharp
• Global wellbeing days for employees to relax and recharge
• Monthly wellbeing webinars and training to support employee health and wellbeing